VP of Brand Commercialization

Vice President of Brand Commercialization

The Vice President of Brand Commercialization is a senior commercial leader responsible for turning the company’s brand and brand strategy into measurable revenue and commercial impact across markets, channels, and customer segments.

Core Responsibilities

• Lead the design and execution of brand‑driven commercial plans that align brand positioning with pricing, packaging, channels, and customer experience.
• Partner with Brand, Marketing, Product, Sales, and E‑commerce teams to translate brand narrative into offers, campaigns, and SKU strategies that drive trial and conversion.
• Own brand‑related go‑to‑market launches, limited editions, collaborations, and activations that generate both awareness and sales.
• Define how brand equity is monetized through product range, bundles, services, and premiumization.
• Measure and track the commercial ROI of brand investments (campaigns, sponsorships, storytelling, activations) and optimize accordingly.
• Serve as the bridge between brand and P&L, ensuring that brand decisions are grounded in customer demand and financial accountability.

Typical Profile

• 15 years in brand, marketing, commercialization, or brand‑marketing leadership roles.
• Strong track record of turning brand strategy into revenue‑generating plans in competitive consumer or B2B sectors.
• Deep understanding of how brand, pricing, and channel work together to drive commercial outcomes.
• Executive presence, storytelling ability, and comfort driving cross‑functional commercial agendas.

Key Metrics

• Revenue growth and margin attributable to brand‑driven initiatives.
• Trial, conversion, and repeat‑purchase lift from brand campaigns and launches.
• Brand‑equity and consideration scores that also move with business KPIs.
• Commercial ROI and efficiency of brand investments.