Social Strategy & Marketing Lead
Company Description
We’re looking for a strategic, hands-on marketing leader to drive the next phase of growth for our clients’ social presence. This role is all about developing smart strategies, leveraging performance insights, and fostering community engagement. You’ll shape how brands show up across channels, define KPIs that matter, and architect frameworks that deliver measurable impact.
What You’ll Do
- Lead social strategy across key channels (Meta, TikTok, LinkedIn, and beyond), developing clear, insight-driven approaches for both organic and paid social.
- Define success metrics and KPIs, ensuring strategies directly ladder up to brand and business goals.
- Design engagement frameworks and community growth strategies that foster authentic connection and sustained brand advocacy.
- Partner with analytics and client teams to interpret performance data, extract actionable insights, and continually optimize campaign strategies.
- Stay ahead of trends and platform shifts, providing clients with an informed POV on where to invest attention and how to adapt for maximum relevance.
- Collaborate cross-functionally with creative and client service teams to ensure strategic alignment, clarity of message, and seamless execution.
What You Bring
- A strategic thinker with deep understanding of how social ecosystems drive brand and business outcomes.
- Fluent in paid and organic social mechanics, comfortable making decisions grounded in data and insight.
- Skilled at translating brand strategy into platform-specific playbooks and engagement tactics.
- Excited to lead discussions on channel performance, audience behavior, and community growth, not just content aesthetics.