Social Media Manager

About The Company Flock Safety is a mission-driven technology company dedicated to making communities safer through innovative solutions that reduce crime and protect privacy. With a focus on building impactful technology, Flock partners with cities, businesses, schools, and neighborhoods to enhance safety where people live, work, and play. The company’s technology has supported over 1 million criminal investigations, contributed to solving approximately 20% of reported crimes in deployed areas, and played a vital role in locating more than 10,000 missing persons last year alone. Backed by over $1 billion in funding and valued at $8.3 billion, Flock is experiencing rapid growth and scaling its operations with a focus on purpose-driven impact. The organization fosters a high-performance culture rooted in urgency, ownership, and accountability, encouraging team members to push beyond perceived limits while supporting each other to achieve meaningful results. Flock offers an environment where employees can grow quickly, assume real responsibilities, and contribute to larger societal goals, all while working within a diverse, inclusive, and collaborative atmosphere.

About The Role Flock Safety is seeking a talented and motivated Social Media Specialist to join its newly established social media team. This role offers a unique opportunity to shape and build the company’s social media presence from the ground up, developing a cohesive strategy that aligns with the company’s growth objectives. Reporting to the Director of Social Media, the successful candidate will be responsible for creating engaging, platform-specific content, fostering authentic community engagement, and analyzing performance metrics to optimize future campaigns. As part of a rapidly expanding national footprint, this role involves close collaboration with cross-functional teams to ensure that social media efforts support broader organizational goals. The ideal candidate will possess a deep understanding of social media platforms, demonstrate creative storytelling skills, and be proactive in identifying opportunities for growth and innovation. This position offers a chance to make a tangible impact on community safety initiatives while advancing your career in a fast-paced, mission-driven environment.

Qualifications

• Proven expertise in major social media platforms, including understanding of formats, algorithms, and audience behaviors
• Strong creative storytelling skills with the ability to develop engaging, on-brand content
• Excellent content planning and execution skills, including managing content calendars and production timelines
• Experience in community management, including active engagement, moderation, and representing the brand professionally
• Analytical skills with the ability to interpret performance metrics and generate actionable insights
• Ownership mindset with proactive initiative-taking to improve and scale social strategies
• Ability to adapt quickly to emerging trends, platform updates, and cultural shifts
• Exceptional organizational and communication skills
• Bachelor’s degree in Marketing, Communications, or related field preferred
• Previous experience in social media management, preferably in a tech or community-focused organization

Responsibilities

• Develop and implement a comprehensive social media strategy aligned with organizational goals
• Create, curate, and publish engaging content tailored to each social media platform
• Manage daily social media activities, including scheduling, posting, and community engagement
• Build and nurture online communities through active, authentic interaction and moderation
• Monitor, analyze, and report on social media performance metrics to measure impact and inform future strategies
• Collaborate with cross-functional teams to ensure consistent brand messaging and campaign integration
• Stay current with social media trends, platform updates, and best practices to keep content fresh and innovative
• Identify opportunities for growth, experimentation, and content optimization based on data insights
• Support crisis management and reputation management efforts on social channels
• Participate in brainstorming sessions to generate creative ideas for campaigns and initiatives

Benefits

• Competitive salary ranging from $100,000 to $130,000, commensurate with experience
• Flock Safety Stock Options for eligible employees
• Flexible paid time off, including 11 company holidays
• Fully-paid health benefits covering Medical, Dental, and Vision, with HSA matching
• 12 weeks of fully paid parental leave, with additional recovery time for birthing parents
• Fertility and family benefits with a $50,000 lifetime maximum through Maven
• Mental health support via Spring Health, including therapy and coaching services
• Caregiver support programs through Cariloop
• Tax advisory sessions with Carta for equity-related questions
• Employee resource groups promoting diversity and inclusion, such as Women of Flock, Flock Proud, LEOs, and Melanin Motion
• Monthly WFH stipend of $150 and annual productivity stipend of $250 for wellness and learning tools
• One-time home office setup stipend of $750 to create a productive workspace

Equal Opportunity

Flock Safety is an equal opportunity employer committed to fostering an inclusive environment. We celebrate diverse backgrounds, thoughts, and experiences and welcome applications from all qualified candidates. We believe that mutual respect, collaboration, and varied perspectives drive innovation and success. If you require accommodations during the application or interview process due to a disability, please contact us at recruiting@flocksafety.com. All inquiries will be handled confidentially. We are dedicated to creating a workplace where everyone feels valued and empowered to contribute their best.