Social Media Content Strategist & Creator (Afro Modern Branding)

Sasas Mix Logo
Sasas Mix
Greater Philadelphia, United States (Remote)
  • Food
  • FullTime

📌 Job Description (for LinkedIn or your posting)

Sassa Foods is building the first Afro-modern snack brand rooted in West African culture, starting with Puff Puff — Africa’s original donut. We’re looking for a Social Media Content Strategist & Creator who can bring our brand to life across Instagram and TikTok.

This role is for someone who is both strategic and hands-on : you know how to grow social media accounts, and you also know how to make content yourself. From filming BTS at our production runs to creating surrealism/heroism-style reels (think Jacquemus × Topicals vibe), you’ll help build the hype and storytelling that makes Sassa Foods a premium, cult-loved brand.
📌 Responsibilities

  • Develop and execute social media strategies for TikTok and Instagram aligned with our Afro-Modern brand identity.
  • Create high-quality video content: BTS, lifestyle clips, food-porn reels, surreal/hero creative concepts.
  • Manage the posting calendar, track performance, and optimize based on engagement and conversions.
  • Collaborate with the founder, brand strategist, and designer (Malcolm) to ensure consistency across visuals, voice, and vibe.
  • Be on-site at production runs, events, and activations to capture compelling content.
  • Support pre-order campaigns, flavor drops, and community engagement (e.g., reposting brand ambassadors’ content).

📌 Must-Have Qualifications

  • Deep familiarity with Instagram Reels and TikTok trends — ideally proven with accounts you’ve grown.
  • Ability to shoot and edit engaging short-form video content (phone-based is fine if it’s high quality).
  • Strong grasp of Afro-modern aesthetics and the ability to elevate African culture without clichés.
  • Creativity: able to concept surrealism, heroism, and lifestyle-driven content ideas.
  • Philadelphia-based (or Greater Philadelphia Area) and available for in-person filming events.

📌 Preferred Qualifications

  • Experience in food, lifestyle, or culturally driven brands.
  • Familiarity with diaspora culture, Afro-beats, Amapiano, Gen Z lifestyle content.
  • Strong eye for premium branding, photography, and video storytelling.
  • Ability to bring fresh ideas for influencer collabs and viral activations.
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