Senior Content Creator

Calo Logo
Calo
London, ENGLAND, United Kingdom
  • Production
  • FullTime

About Calo

Calo is an app providing personalized meal plans for busy people through nutritional algorithms, built with love by chefs, nutritionists, and software engineers. 💚

Launched in Bahrain in 2019, we have since expanded to 5 countries in the region, delivered millions of meals to our customers, and launched our very own Grab & Go Cafe concepts.

We’re on a noble mission to make healthy easy. We think this is one of the most important problems to tackle in our world today. We have global ambitions – no small thinking here.

Role Overview

We’re looking for a star Content Creator to join our Marketing team focused on premium, high-production Meta ads that convert at scale. This is not UGC or organic-first. Cross-over only where it drives paid performance. Proven Meta results required.

What you’ll do

  • Produce high-end static and video ads for Meta, built to scale.
  • Own creative from brief to final delivery, concept, shoot, edit, iterate.
  • Develop clear hooks, angles and offers aligned to Calo’s premium brand.
  • Use AI tools to accelerate ideation, production and iteration.
  • Analyse performance data and iterate fast on winners.
  • Research competitors and market trends to identify winning angles.

Requirements, non-negotiable

  • Proven experience creating Meta ads that convert at scale.
  • Portfolio required with examples and performance context.
  • Strong background in premium, brand-led paid content.
  • Deep understanding of direct-response fundamentals.
  • Comfortable producing both static and video.
  • Able to work closely with performance marketing teams.

Tools and skills

  • Meta Ads Manager and Meta Ad Library.
  • Video editing tools, Premiere, After Effects, CapCut or similar.
  • AI tools for ideation, copy support and editing.
  • Strong copy instincts, hooks, clarity, CTAs.

What we care about

  • Performance over opinions.
  • Clarity over complexity.
  • Premium execution with commercial intent.
  • Thinking in hooks, angles, offers and scale.

How to apply

  • Portfolio of paid Meta creatives.
  • Short note on why your ads convert.
  • Brief outline of how you scale winning creatives.
  • List of tools you use.
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