Revenue Operations Lead
Location: Remote (US-based)
Team: Sales
Reports to: VP of Sales
About the Role
Toma is looking for a Revenue Operations Lead to own and optimize the infrastructure behind our GTM engine. You will be a critical partner to Sales, Marketing, Customer Success, and Finance, managing our revenue tech stack, streamlining processes, and enabling data-driven growth. If you are passionate about clean systems, scalable processes, and empowering teams with great tools, we want to talk to you.
What You’ll Do
Revenue Infrastructure and Tools
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Own and manage our core revenue tech stack, including HubSpot, Clay, Stripe, and internal integrations, ensuring clean, real-time data flow across GTM functions
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Assess, implement, and maintain new tools that drive sales efficiency and reporting.
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Configure systems and workflows to support new initiatives and special projects across GTM and Finance
Process Automation and CRM Excellence
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Build and manage automated workflows for lead routing, follow-up sequences, pipeline stages, and notifications to reduce manual effort and improve conversion
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Conduct regular CRM audits to ensure hygiene, data consistency, and reporting accuracy across all customer lifecycle stages
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Develop, organize, and maintain internal documentation on sales systems, processes, and best practices to support onboarding and continuity
Analytics, Forecasting and Performance
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Partner with Sales and Marketing leadership to build dashboards and reports that track KPIs, uncover insights, and support both tactical and strategic decisions
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Maintain and evolve forecasting models by blending historicals, pipeline health, and rep performance trends to improve revenue predictability
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Track rep-level metrics to help Sales leadership identify performance gaps and coaching opportunities
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Build commission tracking tools or dashboards to ensure transparency, accuracy, and timely payouts
GTM Planning and Execution
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Support territory planning and account segmentation to ensure balanced rep workloads and optimal coverage across dealership accounts
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Help onboard new GTM team members by configuring tools, managing credentials, and training on systems and workflows
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Partner with leadership to align sales compensation plans and revenue recognition logic, ensuring consistency across GTM and financial reporting
Data and Market Intelligence
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Source, import, and maintain dealership directory data to ensure full visibility into the dealer landscape
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Continuously evaluate and enrich market data to improve targeting, segmentation, and lead prioritization
What We’re Looking For
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5 to 10 years in a Sales Operations, RevOps, or Business Systems role, preferably in a fast-paced SaaS or marketplace environment
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Hands-on experience with HubSpot, Stripe, Clay, and related GTM tools. Full proficient in enterprise Hubspot reporting
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Strong analytical skills with a knack for making systems work for humans
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A proactive, process-oriented thinker who thrives on enabling others to succeed