Performance Marketing Manager

BASIS Ed is seeking a data driven Performance Marketing Manager to lead paid media strategy and execution across its growing network of public charter schools This role will translate enrollment priorities into high performing market specific campaigns that generate qualified prospective family leads and applications located at our Scottsdale Central Office Visit enrollbasiscom to learn more about us The Performance Marketing Manager will oversee paid search paid social programmatic and emerging acquisition channels; manage media budgets and forecasting; and continuously improve results through testing optimization and performance analysis Working closely with Enrollment Creative Lifecycle Marketing and school leadership this position will ensure advertising investments are aligned with enrollment goals and supported by reliable measurement Join an organization that is helping transform standards for public education BASIS Ed is the management services provider for BASIS Charter Schools the highest performing public school network in the US as well as other innovative public charter school models Essential Functions Performance Marketing Strategy Develop and execute paid media strategies aligned with network market and school level enrollment prioritiesTranslate enrollment goals available seats and audience insights into actionable acquisition plansBuild distinct strategies for Open Enrollment evergreen enrollment new school launches and priority campusesRecommend the appropriate channel audience budget and campaign mix for each marketCampaign Management and Optimization Lead campaign planning setup launch and ongoing optimization across Google Ads Meta and other paid media platformsManage paid search paid social display video retargeting and programmatic campaignsOversee targeting bidding keyword strategy budget pacing campaign structure and quality assuranceContinuously test audiences messaging creative offers and landing page experiencesIdentify underperforming campaigns and implement timely corrective actionAcquisition and Conversion Generate qualified prospective family inquiries event registrations application starts and submitted applicationsPartner with the Lifecycle Marketing Manager to improve landing pages forms conversion paths and CRM handoffsAnalyze funnel performance from ad impression through application and enrollmentIdentify conversion barriers and recommend improvements based on campaign and user behavior dataAnalytics Attribution and Reporting Establish performance targets and reporting standards across campaigns and marketsMonitor metrics including cost per lead cost per application conversion rate and acquisition efficiencyMaintain consistent campaign tracking through UTMs pixels conversion events and platform integrationsPartner with Marketing Operations to connect advertising performance with HubSpot SchoolMint and enrollment dataDevelop dashboards and provide clear actionable performance insights to marketing enrollment and executive leadershipBudget and Vendor Management Manage annual and campaign level media budgets across multiple brands schools and geographic marketsForecast lead and application volume using historical performance and enrollment targetsMonitor spending and reallocate investment based on performance capacity and enrollment needEvaluate media platforms technology and external partners based on measurable valueManage agency and vendor relationships when specialized support is requiredTeam and Cross Functional Leadership Manage and develop a Performance Marketing CoordinatorPartner with Creative and Content teams to develop campaign assets informed by audience and performance insightsCollaborate with Enrollment and school leaders to understand local priorities capacity and market conditionsEstablish campaign workflows documentation naming conventions and quality control standardsCommunicate complex performance data clearly and convert insights into practical recommendationsPosition Qualifications Education Bachelors degree in marketing advertising business communications or a related fieldFive or more years of experience managing paid digital acquisition or performance marketing campaignsDemonstrated hands on experience with Google Ads and Meta Ads ManagerExperience managing significant media budgets across multiple campaigns markets or business unitsStrong understanding of paid search paid social audience targeting retargeting and conversion optimizationExperience with Google Analytics Google Tag Manager Looker Studio or comparable analytics and reporting toolsWorking knowledge of attribution conversion tracking pixels UTMs and campaign measurementStrong analytical skills with the ability to translate data into clear decisions and recommendationsExcellent project management communication and cross functional collaboration skillsExperience managing team members agencies or external media partnersPreferred Experience Experience in education enrollment marketing multi location organizations or another lead generation environmentExperience connecting paid media activity to CRM and customer lifecycle dataFamiliarity with HubSpot SchoolMint or comparable CRM and enrollment platformsExperience with programmatic advertising streaming video connected TV or digital audioExperience using Jira Asana Mondaycom or another project management platformFamiliarity with landing page testing and conversion rate optimizationBenefits and Salary Salary for this position is competitive and dependent on education and experienceBASIS Ed offers a comprehensive benefits package including but not limited toEmployer paid medical and dental insuranceVision insurancePTOAbility to add dependents401k with partial match that grows over timeEmployee Assistance ProgramChildcare Savings Opportunity KinderCare tuition discountReasonable Accommodations Statement To perform this job successfully an individual must be able to perform each essential duty satisfactorily Reasonable accommodations may be made to enable qualified individuals with disabilities to perform the essential functions In accordance with Title VI of the Civil Rights Act of 1964 Title IX of the Education Amendments of 1972 Section 504 of the Rehabilitation Act of 1973 the Age Discrimination Act of 1975 Title II of the Americans with Disabilities Act of 1990 the Boy Scouts of America Equal Access Act and applicable state law BASIS does not discriminate on the basis of any actual or perceived classification protected by law in any of its business activities including its educational programs and activities which comply fully with the requirements of state and federal law and Title IX Inquiries regarding BASIS nondiscrimination policies should be directed to complianceservicesbasisedcom As used in this policy the term BASIS refers to BASIS Educational Group LLC; BASIS Charter Schools Inc; BDC A Public Charter School Inc; BBR Schools Inc; BASIS Texas Charter Schools Inc and all affiliated entities