Media Buyer

Company Description The Northridge Creative is a modern creative agency dedicated to helping businesses elevate their brand and strengthen their digital presence. The agency focuses on designing and executing innovative digital solutions that drive measurable growth for clients across diverse industries. Team members collaborate closely with clients to craft tailored strategies that align with business goals and audience needs. The Northridge Creative values creativity, data-driven decision-making, and a flexible, contemporary work environment that supports remote collaboration.

Role Description The Media Buyer role at The Northridge Creative is a full-time remote position responsible for planning, negotiating, and executing media campaigns across digital and traditional channels. On a day-to-day basis, the Media Buyer will analyze audience data, select appropriate platforms, and manage media budgets to maximize campaign performance and ROI. The role includes monitoring campaigns, optimizing placements based on performance metrics, and preparing regular reports with insights and recommendations. This position collaborates with internal creative, strategy, and account teams to ensure media plans align with client objectives and brand guidelines. The Media Buyer will also stay current with industry trends, platform updates, and emerging advertising technologies to enhance media strategies.

Qualifications

• Candidates should possess strong skills in Media Planning and Media Strategy to design effective, goal-oriented campaigns.
• Candidates should possess solid Media Buying experience, including negotiating rates, managing budgets, and executing placements.
• Candidates should possess advanced Analytical Skills to interpret performance data, optimize campaigns, and report on outcomes.
• Candidates should possess clear and professional Communication skills to collaborate with clients, internal teams, and external vendors.
• Relevant experience with digital advertising platforms (e.g., Google Ads, Meta Ads, programmatic tools) and tracking tools (e.g., Google Analytics, ad managers) is beneficial.
• Ability to work independently in a remote environment, manage multiple campaigns simultaneously, and meet deadlines is important.
• Prior experience in an agency setting or in performance marketing is a plus, along with knowledge of brand and creative processes.
• A bachelor’s degree in Marketing, Advertising, Communications, Business, or a related field, or equivalent practical experience, is preferred.