Marketing Director / Growth & Performance Lead

About Tony’s Tacos

Tony’s Tacos is one of the fastest-growing privately owned QSR taco brands on Long Island. We are not a traditional taco shop, and we are not looking for traditional marketing. This role is for someone who wants to build something loud, measurable, and undeniable and actually see it work in real time. You’ll be part of a small, aggressive leadership team that moves fast, tests constantly, and doesn’t wait for permission. If you’re looking for a “brand maintenance” job, this is not it. If you want to help make a brand impossible to ignore, keep reading.

Role Description

We’re looking for a high-level marketing operator and growth thinker who can turn attention into traffic, traffic into orders, and orders into loyalty.

You will own the full marketing engine:

• Paid acquisition
• Retargeting
• Local dominance
• Data, pixels, attribution
• Campaigns that actually move sales, not vanity metrics

You’ll work directly with ownership, alongside a dedicated videographer/photographer and a highly creative graphic designer. Your job is to connect creativity to performance and make Tony’s Tacos unavoidable.

What You’ll Own

Paid Marketing & Growth (CORE)

• Build, manage, and scale paid campaigns across Meta, Google Search, Google Local, and retargeting platforms
• Own pixel setup, tracking, attribution, and conversion optimization across website, ordering, and campaigns
• Design hyper-local, geo-targeted strategies that drive real foot traffic, not just impressions
• Constantly test offers, creatives, hooks, audiences, and funnel

If you don’t live and breathe paid targeting, this role isn’t for you.

Creative Strategy & Campaign Direction

• Translate brand energy into campaign ideas that stop people
• Collaborate with video, photo, and design to build scroll-stopping creative
• Lead launches for:

• New menu items

• Limited-time drops

• Store openings

• Events and stunts

• Push ideas that are bold, unconventional, and different from “restaurant marketing norms”

Social Media (Strategy > Posting)

• Define the voice, tone, and angle of the brand across Instagram, TikTok, and beyond
• Guide content themes and formats that convert attention into action
• Use social as a top-of-funnel weapon, not just a posting obligation

Email, Loyalty & Retention

• Build smart email loyalty flows tied to real behavior
• Segment customers and create offers that feel personal and timely
• Use retention to increase frequency, not just send promotions

Who This Is For

You are:

• A growth-obsessed marketer who wants to see your ideas play out in the real world
• Comfortable being accountable for results
• Excited by fast decisions, testing, and iteration
• Not afraid to challenge assumptions and push bold ideas

You don’t ask, “Is this how restaurants usually do it?”

You ask, “Will this work—and how fast can we test it?”

Requirements

• 3–6 years in performance-driven digital marketing
• Deep expertise in:

• Meta Ads

• Google Search & Local

• Pixel setup, tracking, and attribution

• Strong understanding of local QSR or retail marketing
• Ability to connect creative to conversion
• Comfortable working on-site and in-store

Nice to Have (Not Required)

• Restaurant or food brand experience
• Experience scaling local brands
• Understanding of delivery platforms and online ordering funnels
• Canva / Adobe familiarity (you won’t be designing full-time)

Why This Role Is Different

You will:

• See your work drive immediate, visible results
• Have direct access to ownership and decision-makers
• Help shape the future of a brand that’s expanding fast
• Be part of a team that expects impact, not excuses

We’re building something loud.

We’re not slowing down.

And we’re not interested in average thinking.

Starting 90K, salary will be adjusted based on experience