Marketing Director

We are seeking a strategic and results-driven Marketing Director to lead product assortment decisions across all channels while driving innovation, merchandising productivity, and go-to-market excellence. This leader will collaborate closely with cross-functional partners to deliver seamless experiences for both representatives and consumers, while building and energizing a high-performing category team.

⚠️ Required: Must be fluent in Korean (spoken and written).

Key Responsibilities

• Develop and manage an 18-month rolling product innovation calendar using market trends, SKU productivity, margin targets, pricing guidelines, and portfolio simplification strategies.
• Lead data-driven decisions on the evolution of the product portfolio by leveraging consumer insights, analytics, and product expertise.
• Forecast and build annual sales plans, including margin oversight, inventory management, and performance tracking for both new and existing products.
• Oversee the full product lifecycle from concept to launch, including positioning, pricing, competitive strategy, copy, artwork, merchandising, and forecasting.
• Establish clear product positioning, identify target audiences, and create marketing plans with measurable objectives across channels.
• Drive execution of integrated marketing programs from ideation through launch, ensuring strong collaboration with cross-functional teams.
• Evaluate campaign and merchandising performance, extracting insights to inform future strategies and recommendations.
• Oversee channel content planning and production to ensure alignment with broader marketing and business goals.
• Assess brochure and campaign analytics to optimize product flow, pricing strategy, and overall page productivity.
• Build, lead, and develop a high-performing team by fostering transparency, providing coaching, and supporting professional growth.

Qualifications

• Bachelor’s degree required; MBA or advanced degree preferred.
• 10–15 years of progressive experience in product development, marketing, and/or merchandising.
• Fluency in Korean is required to support business collaboration and communication.
• Proven experience marketing in a digital landscape, including social media, e-commerce, analytics, and online platforms.
• Demonstrated success in people leadership and talent development.
• Strong experience leading within a matrixed organization and partnering with cross-functional teams.
• Track record of collaborating with R&D, Supply Chain, and Sales to develop innovative products supported by compelling storytelling and successful execution.

What Success Looks Like

• Strategic thinker who can translate insights into actionable plans.
• Strong business acumen with the ability to balance creativity and operational excellence.
• Influential leader who thrives in collaborative environments and inspires teams to perform at their best.