Marketing Data Analyst
Position: Marketing Data Analyst
Location: Hybrid onsite in Boston, MA or NYC, NY
Duration: 6+ months with strong potential for extension
Overview
Seeking a Marketing Data Analyst to support marketing analytics initiatives within a financial services environment. This role focuses heavily on lending-related marketing data, campaign performance measurement, and dashboard development. Ideal candidates will bring hands-on banking or financial services experience and deep exposure to marketing analytics functions.
Responsibilities
- Analyze and interpret marketing data with emphasis on lending products
- Build and maintain dashboards using Power BI and AWS QuickSight
- Support marketing campaign measurement, execution, and performance reporting
- Run SQL queries, identify trends, and evaluate marketing channel effectiveness
- Partner with cross-functional teams to align analytics with business strategies
- Present insights and recommendations to stakeholders and leadership
Required Experience
- 3+ years of experience in marketing data and analytics
- Direct experience within a marketing analytics team (not general data analytics)
- Background in financial services; banking experience strongly preferred
- Experience working with lending product data (lending, underwriting, credit products)
- Proficiency in SQL (SQL Server)
- Dashboard development experience with Power BI
- Working knowledge of Python
- Familiarity with Google Analytics and/or Adobe Analytics
Desired Experience
- Dashboarding experience with AWS QuickSight
- Exposure to Experian valuation, Axiom, or Tealium tag management
- Understanding of identity graph concepts