Marketing Assistant/Analyst 3

Day to Day Responsibilities

Your Work

In this role, you will:

• Lead cross-functional teams across multiple business units to align on priorities and develop comprehensive communications strategies.
• Develop communication programs that incorporate a full spectrum of tools and tactics (from traditional letters to digital and social media content).
• Create communication through the eyes of the customer – developing holistic experiences and meaningful touchpoints.
• Use data to measure success and continually optimize results (open rates, response rates, return mail, list health, etc.).
• Use communication to mitigate risks through crisis management, constituent engagement, and customer service.
• Responsible for developing, implementing, and evaluating marketing strategies and plans that drive member engagement and profitable membership growth/retention in support of NPS goals.
• Develop holistic experiences and meaningful touchpoints that leverage a variety of tools (consumer engagement, content marketing, content syndication, and email marketing).
• Understand the strategic intent of our members and connect the personalized programs to experiences through member-facing marketing assets with landing environments that inspire desired member’s actions and delivers on member’s needs.
• Drive successful implementation including approving all technical and artistic phases of marketing collateral and materials; tracking budgets and project deliverables/milestones; managing vendor and internal unit activities and preparing reports and communications on project status to stakeholders.

Your Knowledge and Experience

• Requires a bachelor’s degree or equivalent experience and/or equivalent combination of education and experience.
• Requires at least 7 years of prior relevant experience.
• Knowledge of advanced health insurance marketing principles, healthcare education or behavior change practices and techniques is a plus.
• Ability to independently develop, implement and evaluate marketing plans and processes and recommend process improvements.
• Excellent cross-functional team, project and organizational leadership skills with attention to details.
• Self-starter with initiative and a sense of accountability and ownership.
• Ability to influence and align stakeholders and decision makers.

Required Skills (top 3 Non-negotiables)

• Marketing Experience
• Project Management
• Campaign Management

Preferred Skills (nice To Have)

• Healthcare Experience
• Digital Media and Email Management
• Campaign Development

Education Requirements

• Bachelor’s

Software Skills Required

• Adobe
• Workfront
• CJA
• Smartsheet
• Microsoft Office