Marketing Asset Manager

Portfolio Marketing Analytics & Strategy Northbrook IL Hybrid Base Salary 85000 100000 10 Bonus Help Shape Marketing Analytics at the Ownership Level Sherman Residential is seeking a Marketing Asset Manager to lead portfolio level marketing analysis and strategy across our multifamily investments This role sits within Asset Management not property operations You will evaluate marketing performance across the portfolio identify opportunities to improve leasing outcomes and ensure marketing strategies support each assets business plan and financial objectives For professionals with 35 years of experience in multifamily marketing or marketing analytics this role offers the opportunity to move beyond campaign execution and contribute directly to portfolio performance and asset value creation WHY JOIN SHERMAN RESIDENTIAL Influence Real Asset Performance Your analysis will directly influence how marketing strategy supports leasing velocity occupancy and asset level performance Operate in a High Trust Environment Sherman operates with a small experienced team Individuals are trusted to take ownership of their work bring forward insights and influence strategic decisions Gain Exposure to Investment Strategy Youll collaborate closely with asset management acquisitions and third party operators gaining visibility into how marketing performance connects to real estate investment decisions Help Build the Analytics Platform This role offers the opportunity to help establish portfolio wide marketing analytics reporting standards and vendor accountability systems that improve performance across the platform WHAT YOULL DO You will analyze marketing performance across the portfolio diagnose performance gaps and recommend strategies that improve leasing outcomes and marketing ROI Portfolio Marketing Strategy Conduct submarket and competitive positioning analysisIdentify target renter profiles and demand drivers for each assetProvide market insights to support acquisitions and underwritingConnect marketing strategy directly to each assets financial objectives Performance Analytics & Reporting Analyze marketing funnel performance lead tour leaseEvaluate cost per lease channel ROI and traffic source performanceIdentify conversion inefficiencies and messaging misalignmentDevelop portfolio level marketing dashboards and reportingDeliver executive level insights linking marketing performance to asset NOI impactMarketing Channel Governance Evaluate advertising budgets and marketing spend allocationAssess ILS strategy and ranking performanceIdentify underperforming marketing channels and recommend reallocationsTakeover & Absorption Management Support go to market strategies for acquisitions and newly repositioned assetsMonitor lease up velocity and recommend channel adjustments during stabilizationProvide structured reporting during takeover and absorption periodsDigital Experience & Conversion Optimization Use conversion data to identify where prospects drop off in the leasing funnelEvaluate website and digital channel performanceIdentify improvements that enhance lead conversion and leasing velocityProvide data driven recommendations to operators and agenciesVendor & Agency Oversight Evaluate performance of digital and creative agenciesEstablish marketing KPIs and ROI expectationsReview monthly performance reports and challenge vendors using data driven analysisTracking Attribution & Data Governance Develop tracking standards to improve portfolio wide marketing attributionReview marketing data quality and attribution reporting across the portfolioIdentify opportunities to improve data hygiene and reporting consistencyWHO THIS ROLE IS IDEAL FOR This role is ideal for a professional with 35 years of experience in marketing analytics performance marketing or portfolio level marketing strategy who is ready to move beyond campaign execution You may currently analyze marketing performance evaluate conversion funnels manage digital marketing channels or support marketing strategy across multiple products locations or business units Experience in multifamily real estate marketplace businesses or other data driven marketing environments is valuable but not required Youre comfortable working with data diagnosing performance gaps and translating marketing insights into strategic recommendations This role offers the opportunity to apply those skills in a portfolio setting where marketing performance directly influences leasing velocity occupancy and asset performance QUALIFICATIONS Experience 35 years of experience in multifamily marketing digital marketing analytics or performance marketingExperience evaluating marketing performance across multiple campaigns channels or locationsFamiliarity with marketing funnel metrics lead conversion cost per lease channel ROISkills Strong analytical and data interpretation capabilitiesAbility to interpret marketing analytics and translate findings into strategic recommendations that drive leasing velocity and improve marketing ROIStrong communication skills and ability to present insights clearlyExperience working with marketing analytics tools reporting dashboards or data visualization platformsADDITIONAL DETAILS Portfolio Exposure Multifamily assets across multiple markets Travel Periodic site visits and market tours estimated 2030 annually Internal Collaboration Asset Management Acquisitions Finance External Collaboration Third party leadership and marketing agencies Reports To Vice President OTHER BENEFITS Comprehensive health dental and vision insurance401k retirement plan with company matchPaid time off and company holidaysProfessional development opportunities and travel to industry events Why This Role Is Different Many marketing roles focus on executing campaigns This role focuses on evaluating strategy improving marketing efficiency and influencing asset performance Youll work at the intersection of marketing analytics leasing performance and real estate investment strategy If you enjoy analyzing marketing performance influencing strategy and seeing your insights drive real financial results wed love to hear from you