Market Growth Analyst

BESTMOW Logo
BESTMOW
Philadelphia, PA, United States
  • Production
  • FullTime
  • Applications have closed

Company Description

BESTMOW is revolutionizing lawn care in North America through its subscription-based robotic mowing service. With engineering teams originating from the renowned UPenn GRASP Lab, we have developed fully autonomous mowers that offer a quieter, cleaner, and more convenient alternative to traditional lawn maintenance. Backed by $18M in funding, BESTMOW is at the forefront of outdoor automation, delivering eco-friendly and premium lawn care solutions. Our mission goes beyond trimming grass—we aim to enhance lifestyles through innovative technology.

Role Description

• Plan, test, monitor, and optimize campaign structures/ keyword lists/ ad creation/ targeting demographics to create comprehensive paid search campaigns (e.g., Tiktok Ads, Meta Ads) for directing qualified visitors to the BESTMOW website. (20%)

• Synthesize market research with User Experience (UX) methodologies to define product requirements and feature prioritization; spearhead the lifecycle development of technical products by ensuring technical specifications align with empirical user insights. (20%)

• Lead measurement of conversion and retention funnels in partnership with the Product team and collaborate closely with the UX, Engineering, and CRM teams to translate data insights into market growth strategies. (15%)

• Conceptualize and engineer comprehensive digital marketing campaigns anchored in rigorous market research and data-driven consumer insights. Plan and execute digital marketing activities to enhance brands’ awareness, increase users’ social engagement and increase conversion rate through multi-channels. (15%)

• Design and implement comprehensive market research frameworks to identify revenue drivers; utilize empirical data to formulate actionable strategies that directly amplify retail performance and operational scalability. (15%)

• Systematically assess and refine empirical data collection frameworks and validation protocols to ensure the integrity and statistical reliability of market data. (15%)

Qualifications

At least a bachelor’s degree in Marketing, Communication, Digital Media, or a related analytical field.

Apply for job