Influencer Marketing Executives
About the Opportunity
A fast-scaling marketing consultancy operating at the intersection of influencer ecosystems and global brand growth, we craft data-driven influencer campaigns that drive measurable engagement, conversions, and cultural relevance across Tier 1 and Tier 2 markets in India. Working with D2C startups, FMCG giants, and tech disruptors, we turn micro and macro creators into revenue engines—blending creativity, analytics, and platform fluency to scale impact.
Role & Responsibilities
- Identify, vet, and onboard high-impact influencers across Instagram, YouTube, and X (Twitter) aligned with brand KPIs and audience personas.
- Negotiate deliverables, timelines, and compensation with creators and their agencies—ensuring brand guidelines and FTC compliance.
- Design and execute end-to-end campaign plans—from brief ideation to performance tracking—using UTM parameters and platform-native analytics.
- Build and maintain a dynamic creator database segmented by niche, engagement rate, audience demographics, and content style.
- Collaborate with Creative and Analytics teams to optimize content formats, CTAs, and campaign sequencing for max ROI.
- Present campaign performance dashboards to clients and internal stakeholders, translating metrics into strategic recommendations.
Skills & Qualifications
- Must-Have
- Instagram Insights
- YouTube Studio Analytics
- Creator negotiation
- FTC guidelines
- UTM tagging
- Asana or Trello
- Google Data Studio
- Canva
- Preferred
- TikTok Creator Marketplace
- Brandwatch or Sprinklr
- Meta Business Suite
Benefits & Culture Highlights
- Work with India’s most innovative brands and creators shaping digital culture.
- Performance-based bonuses tied to campaign ROI and client retention.
- Collaborative, fast-paced environment with weekly creative sprints and learn-and-grow Fridays.