Digital Marketing Specialist

About The Company Acclaro Corporation is a pioneering medical device company specializing in innovating, developing, and bringing to market the game-changing solutions to address today’s most challenging unmet needs in medical aesthetics and surgical fields. Committed to continuous innovations, Acclaro Corporation aspires to lead the energy-based medical device industry by aligning the latest technologies with market demand to deliver life-changing results for healthier and happier lives for all men and women around the world.

At Acclaro, we treat each team member like family. We give our employees a voice to help strengthen and grow our organization and encourage everyone to innovate, lead, and create. We provide support, recognition, and opportunities for career development. Our collaborative culture fosters a unified team environment where everyone’s contribution is valued and essential to our shared success.

About The Role As a Digital Marketing Specialist within our Marketing department, you will play a vital role in driving digital initiatives aimed at generating high-quality sales leads and supporting revenue growth. This full-time, salaried position requires a strategic thinker with a passion for digital marketing and a focus on measurable outcomes. You will be responsible for planning, executing, and optimizing multi-channel digital campaigns, ensuring alignment with sales objectives and overall business goals. Leveraging marketing automation tools, CRM systems—particularly HubSpot—and analytics platforms, you will design targeted campaigns tailored to our manufacturing-focused audience, helping to expand our market reach and strengthen customer engagement.

Responsibilities

• Plan, execute, and optimize digital marketing campaigns across channels such as email, paid search, paid social, display advertising, and organic social media to generate qualified sales leads.
• Develop and manage lead-generation programs tailored to the manufacturing industry, including creating gated content, landing pages, and nurture workflows to guide prospects through the sales funnel.
• Build, segment, and maintain email lists and automated workflows within HubSpot to support lead nurturing, re-engagement, and customer lifecycle management initiatives.
• Create, test, and refine landing pages and forms within HubSpot and related tools to maximize conversion rates and lead quality.
• Collaborate closely with the Sales team to align campaigns with pipeline targets, refine lead qualification criteria, and enhance lead handoff processes for seamless conversion.
• Monitor, analyze, and report on campaign performance, lead quality, and sales funnel metrics using HubSpot and other analytics tools to inform strategic decisions.
• Conduct A/B testing on creatives, messaging, and targeting strategies to continually improve campaign effectiveness and ROI.
• Support SEO and content marketing initiatives by identifying keyword opportunities, content gaps, and promotional strategies relevant to the manufacturing sector.
• Manage and optimize paid media budgets to ensure cost-effective lead acquisition and maximize return on ad spend.
• Stay informed about the latest digital marketing trends, tools, and best practices, especially those impacting B2B and manufacturing markets, and recommend innovative enhancements to our marketing programs.

Qualifications

• Proven experience in digital marketing roles with a strong emphasis on lead generation and performance-based campaigns.
• Demonstrated proficiency in HubSpot Marketing Hub or similar marketing automation platforms, including managing email campaigns, workflows, lead scoring, and reporting.
• Experience marketing to or working within the manufacturing industry, with a solid understanding of buyer journeys and decision-making processes in this sector.
• Strong knowledge of core digital marketing channels such as email, SEO/SEM, paid social, display advertising, and website/landing page optimization.
• Hands-on experience in building and optimizing landing pages, lead capture forms, and conversion pathways to maximize lead quality and conversion rates.
• Ability to analyze campaign performance data, derive actionable insights, and implement strategic optimizations for continuous improvement.
• Excellent collaboration skills, with experience working cross-functionally with Sales and other teams to align messaging and goals.
• Exceptional written and verbal communication skills in English, capable of tailoring messages for technical and non-technical audiences.
• Highly organized and detail-oriented, with the ability to manage multiple campaigns and priorities efficiently in a fast-paced environment.
• Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent practical experience.

Benefits Acclaro Corporation offers a comprehensive benefits package designed to support the well-being and professional growth of our employees. This includes competitive salary packages, health insurance coverage, retirement plans, and paid time off. We also provide opportunities for ongoing training, professional development, and career advancement. Our flexible work environment encourages work-life balance, and we foster a culture of innovation and collaboration where every team member’s contribution is valued. Additionally, employees have access to wellness programs, company-sponsored events, and resources aimed at enhancing personal and professional growth.

Equal Opportunity

Acclaro Corporation is an equal opportunity employer committed to fostering an inclusive and diverse workplace. We do not discriminate on the basis of race, color, religion, gender, sexual orientation, gender identity or expression, age, national origin, disability, or any other protected status under applicable law. We believe that a diverse team enhances our innovation, creativity, and overall success. All qualified applicants are encouraged to apply and will receive consideration for employment without regard to any protected characteristic.