D2C Shopify Performance Marketing Manager

About the Opportunity

A fast-scaling D2C (Direct-to-Consumer) advisory and growth agency focused on helping global brands penetrate and scale in India, we combine deep local market intelligence with global performance marketing frameworks. Our clients range from Series A startups to international D2C leaders launching in India — and we’re building the next generation of performance engines that drive acquisition, retention, and LTV across Shopify, social commerce, and digital wallets.

Role & Responsibilities

• Own full-funnel performance marketing for D2C Shopify brands: from top-of-funnel awareness → mid-funnel conversion → post-purchase retention & CLV expansion.
• Design, execute, and optimize paid media campaigns across Meta, Google Ads, TikTok, YouTube, and emerging Indian platforms like Moj & Josh.
• Build & refine attribution models using UTM, GA4, and Shopify analytics to map customer journeys and allocate spend for maximum ROAS.
• Lead A/B testing for creatives, landing pages, and offers — scaling winning variants across channels using structured experimentation frameworks.
• Collaborate with UX, content, and product teams to align marketing messaging with conversion architecture and user psychology.
• Report weekly to clients and leadership with clear KPI dashboards, budget pacing, and forecast-driven recommendations for growth levers.

Skills & Qualifications

Must-Have

• Shopify Plus
• Meta Ads Manager
• Google Ads
• GA4
• UTM Tracking
• ROAS Optimization
• A/B Testing
• Customer Journey Mapping

Preferred

• TikTok Ads
• Post-purchase SMS Marketing (Klaviyo, SMSBump)
• India-specific platform experience (Moj, Josh, Flipkart Ads)

Benefits & Culture Highlights

• Work with international D2C brands scaling into India — early-stage impact with global exposure.
• Fast-paced, data-obsessed culture — your decisions directly move revenue and KPIs.
• On-site collaborative setup in Bangalore with flexible core hours and performance-driven rewards.