Customer Success Lead

Our client, a legal technology company , is seeking a Digital Marketing Manager to own and execute its digital demand generation strategy. In this role, you will drive qualified pipeline through paid and organic digital channels, ensure the website functions as a high-performing growth engine, and enable the broader marketing team to scale campaigns through effective digital distribution.

This role sits at the intersection of campaigns, content, product marketing, partner marketing, and marketing operations. You will translate strategy into execution across channels while playing a critical role in improving attribution, reporting, and marketing overall impact on revenue.

Responsibilities

• Own and execute digital acquisition strategies across paid and organic channels, including search, paid social, display, and retargeting
• Plan, launch, and optimize digital campaigns that support broader marketing initiatives and go-to-market priorities
• Partner closely with campaign, content, product, partner/affiliate, and marketing operations teams to identify the most effective digital channels to amplify campaigns and content
• Develop and manage audience targeting and retargeting strategies to reach the right ICP at the right time
• Serve as the primary marketing automation owner, overseeing campaign setup, tracking, attribution, and ongoing optimization
• Work closely with Marketing Operations to ensure clean data, accurate reporting, and strong CRM integration (Salesforce)
• Own the technical and performance aspects of the website, including landing page development, conversion rate optimization, analytics, and SEO fundamentals
• Continuously test, analyze, and optimize digital performance to improve lead quality, conversion rates, spend efficiency, and pipeline contribution
• Provide insights and recommendations based on performance data to inform future investment and strategy
• Build and manage audience segmentation frameworks to support acquisition, nurture, and retargeting efforts
• Define, implement, and continuously refine lead scoring models in partnership with Sales and Marketing Operations
• Design and maintain automated lifecycle workflows, including lead routing, nurture programs, re-engagement, and campaign-based automation
• Partner with Sales and Marketing Operations to ensure automation logic aligns with SLAs, pipeline stages, and revenue goals
• Leverage behavioral, firmographic, and engagement data to personalize digital experiences and improve funnel conversion

Qualifications

• 5+ years of experience in B2B SaaS digital marketing or demand generation
• Strong mix of experience across digital lead generation (paid search, paid social, ABM) and digital infrastructure (attribution models, website performance, analytics)
• Proven track record of driving pipeline through paid and organic digital channels
• Experience managing websites as a primary growth and conversion channel
• Deep expertise with HubSpot and hands-on experience working with Salesforce
• Strong understanding of ICP targeting and the ability to translate data into actionable recommendations
• Strategic thinker with a hands-on builder mindset—comfortable launching campaigns, implementing systems, and optimizing processes
• Clear communicator who is willing to take calculated risks, experiment, and iterate without fear of failure