Conversions Analytics Consultant

Latitude Digital Marketing Logo
Latitude Digital Marketing
Warrington, CHESIRE, United Kingdom
  • Consulting

An opportunity has arisen to join Latitude Group’s Conversion Analytics team as it expands in 2012. By joining one of Europe’s most highly decorated web analytics teams you will be given the opportunity to work in a fast-growing and innovative field within the digital space.

Web Analytics and Conversion Rate Optimisation are key components for any company’s online strategy and to this end Latitude is committed to ensuring our clients work with best-in-class technology. By supporting new and existing clients from across the business you will play a key role in delivering our Conversion Analytics service both as a consultant and in house specialist.

Role Responsibilities:

  • Use and develop web analytics skills to deliver high quality performance analysis for new and existing clients

  • Perform deep-dive data analysis to provide clients with actionable insight in line with their overall business goals

  • Undertake the training of external and internal customers on key web analytics tools and practices

  • Provide technical support to the company on web analytics tools

  • Manage Latitude’s Conversion Rate Optimisation service — The Conversion Project

  • Identification of website weaknesses or conversion ‘bottlenecks’ through web analytics

  • Diagnosis of these issues via website usability methods and tools

  • Creation of Test Plans to rectify identified problems, including the design of alternate website pages to pit in an A/B or MVT experiment.

  • Deployment of experiments using a variety of platforms.

  • Present conclusions and recommendations

  • Manage Conversion Projects for new and existing clients remotely or on-site in the form of secondments

  • Create case studies based on successful conversion projects

  • Communicate with internal and external stakeholders to extol the benefits of the optimisation process

Advantageous Skills / Experience

  • 2 years’ experience using web analytics tools, specifically Omniture SiteCatalyst and Google Analytics at an advanced level
  • Experience with CRO platforms such as Google Website Optimiser or Optimost
  • Experience with usability tools such as ClickTale or CrazyEgg
  • Strong working knowledge of Microsoft Office, especially Excel
  • Experience with photo editing tools such as Photoshop is a plus
  • Client facing experience, ideally with experience of presenting to groups

Ideal candidate

  • Passion for technology
  • Innovative and adaptive
  • Excellent communication and interpersonal skills to both tech and non-tech audiences
  • Ability to independently manage projects, multi task and prioritise based on workloads and importance
  • A good understanding of the online advertising industry is essential
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