VP, Brand & Creative

Job Overview:

Coursera is at a pivotal moment in its evolution, presenting a unique opportunity alongside a complex brand strategy challenge. The company has built strong equity associated with academic quality, structured learning, trusted credentials, and institutional credibility, while also expanding into broader, more flexible and skills-driven learning experiences. These strengths are complementary but require a clear and cohesive long-term brand strategy to fully realize their value.

The VP, Brand & Creative will own and execute Coursera’s global brand strategy at this critical moment of growth and transformation. This leader will define and evolve the company’s brand architecture, ensuring clarity across a diverse and expanding portfolio of offerings, audiences, and markets. They will establish clear criteria to guide brand decisions—balancing trust, growth potential, customer clarity, scalability, cost, speed, partner considerations, and long-term strategic fit.

This highly visible work will be driven in close partnership with the executive team to align on a clear brand direction and support the company’s commercial goals across both Consumer and Enterprise segments.

Responsibilities:

Brand Strategy

• Lead the integration and harmonization of Coursera’s brand ecosystem across products, audiences, and experiences
• Define and refine the brand portfolio and positioning across products, audiences, and markets
• Develop compelling positioning, narrative, and identity frameworks that reflect the company’s expanded scope
• Create and execute a clear roadmap for brand evolution, including naming, visual identity, messaging, and rollout
• Establish governance and systems to ensure consistency across all touchpoints

Creative & Content Production

• Lead end-to-end creative development across campaigns, product marketing, social, and lifecycle
• Ensure creative excellence and consistency across all brand expressions
• Build and scale integrated creative production capabilities across teams and partners
• Drive insight-driven creative that supports both brand building and business performance

Corporate Events

• Lead the strategy and creative direction for Coursera’s global events portfolio
• Elevate flagship events as key customer and prospect touchpoints
• Use events to reinforce brand, deepen engagement, and drive loyalty
• Ensure consistency across physical and digital brand experiences globally

Content Marketing

• Define a cohesive content strategy that reflects a unified voice and narrative
• Build a scalable content engine that supports brand growth, education, and adoption
• Lead thought leadership and storytelling that positions Coursera as a global leader in learning
• Align content across audiences (consumer, enterprise, partners) and regions

Basic Qualifications:

• 12 years of experience in brand, creative, or content leadership roles
• Proven experience leading brand transformations or large-scale brand evolution
• Deep expertise in brand architecture and portfolio strategy
• Demonstrated success building and scaling creative organizations in complex environments
• Experience leading large, cross-functional, and global teams
• Strong background in both brand-building and performance-driven creative
• Experience working across global markets and managing distributed teams
• Track record of operating effectively in fast-paced, ambiguous, and high-stakes environments
• Deep understanding of modern content ecosystems, platforms, and formats
• Experience leveraging AI and emerging technologies in creative workflows is a strong plus

Compensation:
Salary range: $300K – $350K base bonus equity

A number of factors are taken into account when determining pay, which includes: job level, location, training/education, business need, skill set and internal equity.