Vice President – Marketing

Vice President – Marketing

Department: Corporate Marketing

Reports to: Chief Revenue Officer

Status: Full-Time, Exempt

About DataCore Software

DataCore is a global leader in software-defined storage and data infrastructure, serving more than 10,000 customers worldwide. Backed by Insight Partners and supported by a global team of 400 employees, DataCore is entering a high-growth phase with a clear mandate to surpass $100M ARR.

We are seeking a transformative Vice President of Marketing to architect and scale a modern, AI-enabled global growth engine. This leader will redefine our market narrative, accelerate pipeline generation, and build a marketing organization that combines strategic storytelling, operational excellence, and advanced AI-driven execution.

Reporting to the Chief Revenue Officer, the VP of Marketing will operate as a core revenue leader, responsible for driving measurable contributions to pipeline, ARR growth, and category leadership across core, edge, and cloud environments.

The Opportunity

This is not a traditional marketing leadership role.

We are looking for a strategic growth architect who:

Builds repeatable, scalable, and data-driven growth models

 Brings creativity to positioning, go-to-market models, and category strategy

 Uses AI to multiply productivity and performance

 Treats marketing as a revenue engine

Key Responsibilities

1. Revenue & Growth Leadership

 Own global marketing pipeline targets and measurable revenue contribution

 Build scalable, repeatable programs that drive acquisition, acceleration, retention, and expansion

 Develop a compounding growth engine aligned with ARR objectives

 Partner tightly with Sales to optimize funnel velocity, conversion, and win rates

 Drive CAC efficiency and marketing ROI improvement

2. Category Strategy & Portfolio Positioning

 Define and elevate DataCore’s category narrative across software-defined storage and data

infrastructure

 Develop a unified platform story across core, edge, and cloud environments

 Lead segmentation strategy, ICP refinement, and vertical positioning

 Translate complex infrastructure technologies into compelling, differentiated value propositions for technical and business buyers

 Architect solution plays that unify multiple products into cohesive growth motions

3. Modern Demand Generation & AI-Driven Growth

 Lead global demand generation across digital, ABM, field, and partner channels

 Design and operationalize ABM plays across strategic accounts, target verticals, partners, and existing customer expansion opportunities

 Build integrated, insight-driven campaigns aligned to strategic solution plays

 Implement predictive and AI-driven pipeline modeling to optimize budget allocation and performance

 Develop AI-powered content systems that increase speed, personalization, and output quality

 Introduce agentic workflows and automation that reduce manual eƯort and increase campaign velocity

4. AI-Enabled Marketing Operations

 Modernize the marketing tech stack to enable automation, personalization, and scalableexperimentation

 Leverage AI for:

o Content production and localization

o Customer segmentation and targeting

o Funnel optimization

o Sales enablement intelligence

o Competitive insights

 Build a data-first organization with real-time dashboards tied to pipeline and revenue impact

 Continuously improve operational eƯiciency through workflow automation and intelligent tooling

5. Sales & Partner Enablement

 Develop diƯerentiated sales narratives, battlecards, and enablement frameworks

 Align product launches with repeatable sales plays

 Strengthen partner marketing and channel enablement programs

 Ensure consistent global messaging and execution

Ideal Candidate Profile

We are seeking a high-impact, growth-oriented marketing leader who combines enterprise infrastructure expertise with creative, AI-native thinking.

Required Qualifications

 12 years of B2B marketing leadership in enterprise infrastructure, storage, cloud, or data platforms

 Proven track record of driving measurable pipeline growth and ARR impact

 Experience building and scaling account-based growth programs across new logo, partner-led, and expansion motions, with demonstrated impact on named-account pipeline, deal velocity, and influenced ARR

 Demonstrated success leading product marketing and portfolio positioning for complex technical solutions

 Strong understanding of hybrid infrastructure, virtualization, cloud, Kubernetes, and modern architectures

 Experience leading distributed global teams

Differentiating Capabilities

The ideal candidate will also demonstrate:

 Experience implementing AI-driven marketing systems and automation

 A history of introducing new go-to-market models or category repositioning

 Evidence of building experimentation cultures and growth frameworks

 Comfort leveraging generative AI, predictive analytics, and automation tools to improve productivity and outcomes

 Systems thinking — the ability to design scalable engines rather than one-oƯ campaigns

 Exceptional storytelling, executive presence, and cross-functional influence

What Success Looks Like

(Immediate Mandate / First 3-6 Months)

• Assess current team, programs, spend, and funnel performance

• Simplify priorities and establish a 30-day operating cadence

• Realign roles, agencies, and budget to strategic growth areas

• Create clear pipeline accountability with Sales

• Identify quick wins in AI-enabled productivity and campaign execution

(6-12 Months)

 A clearly defined and diƯerentiated category narrative

 Measurable acceleration in pipeline growth and funnel velocity

 AI-enabled marketing workflows improving productivity and eƯiciency

 Increased marketing-sourced and influenced ARR

 Strong alignment between Product, Sales, and Marketing

 A scalable global marketing engine built for sustained growth