Copywriter

About Huckleberry At Huckleberry, our purpose is simple yet powerful: to build life-changing products and experiences that help all families unlock everyday magic. Today, more than 5 million families trust Huckleberry and our app to be their partner through parenthood. Real pediatric expertise works hand-in-hand with data science, AI, and behavioral science to provide support behind-the-scenes that guides every parent through their unique journey. We believe every family should feel taken care of—which is why we’re growing quickly and expanding our product offerings to help every family thrive.

About The Role Do you believe push notifications deserve as much thoughtfulness as ad campaigns? Does the perfect blend of clarity, word count, and brand voice make your heart sing? Are you currently in a love-hate relationship with em dashes? We are looking for a seasoned copywriter to join our creative team and help shape how Huckleberry shows up in the world. This person will write brand marketing materials that build trust, warmth, and resonance with parents through voice-driven, memorable storytelling. They will also support in establishing and evolving the Huckleberry brand voice and tone.

Role The role supports brand and product marketing projects that aim to increase our user base and further our mission of helping every family thrive. The ideal candidate will write eye-catching, memorable, and meaningful copy for both existing and potential Huckleberry app users. This includes:

• Brand campaigns (Landing pages, ads, emails, in‑app messaging)
• Video and audio scripts
• Emotional storytelling across channels
• Social content and community‑forward messaging
• High‑level brand messaging and narrative frameworks

You will report to the creative copy lead and collaborate with the marketing team verticals, including brand, user acquisition, social, lifecycle, and product. This is a fully

remote, 20‑hour‑per‑week (flexible hours), 12‑month contract opportunity.

Responsibilities

• Create compelling, effective copy for marketing projects that aligns emotional resonance with relevant business goals.
• Produce a broad range of deliverables, including landing page content, scripts, emails, ads, in‑app messaging, social copy, video scripts, and other formats as needed.
• Collaborate with the marketing team to understand brand messaging and values.
• Partner with the creative team to bring concepts to life through written content.
• Interpret creative briefs to understand project requirements as the basis for your work.
• Support the establishment and organization of brand style guidelines to maintain consistency across all channels.

Qualifications

• 7+ years of copywriting experience in an agency or in-house brand marketing setting.
• Proven B2C copywriting experience across multiple formats.
• Experience writing email campaigns, in‑app messaging, paid advertisements, landing pages, and short-form content.
• Experience with video and audio script copywriting.
• Strong ability to align copy seamlessly with brand voice and tone.
• Demonstrated success in collaborating cross-functionally and delivering on creative briefs.
• Self-motivated with the ability to adapt and pivot in a dynamic environment.

Nice to Have

• Experience in industries related to child development, parenting, or education.
• Conversion copywriting expertise to optimize user engagement and acquisition.

Benefits

• Flexible remote working environment.
• Opportunity to contribute to products that positively impact families worldwide.
• Collaborative and innovative team culture.
• Potential for professional growth and development.
• Engagement in meaningful projects aligned with a mission-driven organization.

Equal Opportunity

Huckleberry Labs is an equal‑opportunity employer committed to fostering a diverse and inclusive workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws. Our hiring decisions are based solely on qualifications, merit, and business needs. We may utilize artificial intelligence (AI) tools to support parts of our recruitment process, such as reviewing applications or analyzing resumes, but final decisions are made by human recruiters.