CRM & Lifecycle Specialist

What the Role Is Super Star Car Wash is building a best in class marketing engine powered by customer data lifecycle marketing and personalization We are looking for a Lifecycle Marketing Specialist with deep expertise in Attentive someone who understands what effective CRM and SMS programs look like and is confident owning the hands on build optimization and execution of them In this role you will serve as the primary operator of our CRM and personalization platforms with a strong focus on maximizing our investment in Attentive Youll manage day to day campaign creation segmentation journey automation and performance optimizationusing customer insights and behavioral data to continuously elevate engagement and retention Working closely with the Director of Digital & Lifecycle you will influence lifecycle strategy while owning its execution Because you are closest to performance metrics and customer behavior you will play a critical role in identifying opportunities diagnosing gaps and making informed recommendations that move the business forward This position is ideal for someone who thrives in a hands on environmentan Attentive power user who loves building high performing SMS and email journeys experimenting through testing and driving measurable improvement across the customer lifecycle This role will work out of our North Phoenix corporate support center and offers a hybrid schedule of three days in office and 2 days remote What Youll Be Doing These responsibilities must be able to be performed with or without reasonable accommodation CRM & Lifecycle Execution Own execution of lifecycle marketing programs across email and SMS including automated journeys and campaign sendsBuild and manage lifecycle journeys including welcome activation frequency upsell retention and win back programsOwn lifecycle promotion execution including coupon execution testing and optimizationManage SSCWs Attentive Wallet program including offer deployment optimization and performance trackingPartner with the Director of Digital & Lifecycle to continuously improve how offers and incentives drive customer acquisition engagement and retentionExecute campaigns supporting promotions launches and key business initiativesPlatform Ownership & Campaign Management Serve as SSCWs expert user of Attentive and daily operator of CRM platforms Personally build campaigns journeys segments and targeting logic not agency managed executionOwn QA scheduling testing setup and campaign deploymentMaintain strong platform organization documentation and campaign hygieneAct as SSCWs internal subject matter expert on lifecycle platform capabilities and best practicesPerformance Monitoring & Optimization Closely monitor lifecycle campaign and journey performance including engagement revenue retention and conversionIdentify performance trends and proactively recommend optimizationsRun AB tests across messaging timing segmentation and offersContinuously improve personalization and targeting based on performance insightsHelp improve lifecycle efficiency and customer value through ongoing optimizationTrack coupon and wallet performance identifying opportunities to improve redemption frequency and ROIInsights & Recommendations Act as the closest voice to lifecycle performance and customer engagement trendsProvide clear insights into what is working what is not and where opportunities existMake recommendations on messaging targeting and personalization improvementsTranslate CRM data into actionable insights for the broader marketing teamCross Functional Collaboration Partner with Brand to ensure lifecycle messaging is on brand and effectiveSupport major marketing initiatives through lifecycle campaign executionCollaborate with Analytics on segmentation and performance insightsPartner with Brand and Creative to develop new lifecycle messaging and optimize existing communications based on customer behavior and campaign performanceWork with Paid Media to align acquisition and lifecycle journeysWhat Were Looking For 3 years in lifecycle marketing CRM or retention focused roles requiredHands on Attentive experience required executing campaigns in CRM platforms Braze Salesforce Marketing Cloud HubSpot Zoho or Klaviyo a plusDemonstrated experience as a hands on CRM operator not just strategy or agency managementB2C experience strongly preferredStrong understanding of lifecycle marketing best practices and customer engagement principlesExperience building and optimizing automated lifecycle journeysStrong analytical mindset and comfort interpreting performance dataExperience running tests and improving marketing performance through iterationStrong attention to detail and operational disciplineHighly organized and comfortable managing multiple campaigns simultaneouslyFamiliarity working with customer data platforms CDPs or audience data integrations is a strong plus but not requiredWhat Success Looks Like Strong well optimized lifecycle programs driving measurable and attributable retention and revenue impactContinuous performance improvements through testing and personalizationClear insights into customer engagement and lifecycle trendsFaster campaign deployment and testing velocityA CRM function that operates with rigor speed and best practicesWhy Super Star Car Wash Super Star Car Wash isnt just a place to get your car washed Its where you leave your messes and stresses behind With over 111 locations across AZ CA CO and TX were your ultimate sidekick for top notch car wash services that truly shine Since the start weve focused on reliability unlimited car washes and treating our customers like VIPs This dedication has led to super growth and welcoming more Super Star team members We are innovative with the latest car wash tech and eco friendly practices while giving back to our communities through partnerships fundraising and charity work Join us for clean cars and personal growth What We Provide Medical Dental Vision coverageSTD LTD and Life Insurance Options401k with company matchFree unlimited car washesPaid vacation and sick timeCompany holidaysEmployee Assistance ProgramTuition reimbursement Employee Referral ProgramSalary range 7000085000 per year The pay rate for the successful candidate will depend on relevant experience and skills Notice to Applicants Super Star Car Wash is strongly committed to a philosophy of equal opportunity and fully complies with equal employment laws ordinances and regulations for all applicants and employees We will make reasonable accommodations to enable individuals with disabilities to apply and compete for employment opportunities for which they are qualified If you need a reasonable accommodation because of a disability for any part of the employment process please send an e mail to jobssscwazcom and let us know the nature of your request and your contact information