Marketing Automation Implementation Specialist – Adobe Marketo

Stefanini North America and APAC Logo
Stefanini North America and APAC
San Francisco, CA, United States (Remote)
  • IT
  • Applications have closed

Details: Job Description

Stefanini Group is looking for Marketing Automation Specialist – Adobe Marketo for a globally recognized company!

For interested applicants, click the apply button or you may reach out to Alfher Hidalgo at (248) 728-2627/Alfher.Hidalgo@stefanini.com for faster processing. Thank you!

Adobe Marketo Contractor Summary – Looking to identify a resource to oversee and manage the implementation of Adobe Marketo. Willing to support West Coast working hours.

  • Implementing and managing marketing automation systems using Adobe Marketo.
  • Collaborating with marketing teams to create and execute automated campaigns.
  • Analyzing data and optimizing workflows to improve marketing performance.
  • Staying updated on industry trends and best practices in marketing automation.
  • Ensuring compliance with data protection regulations in all automation processes.

Job Requirements

Details: Resource”s experience should align with the following:

  • Proven track record of Adobe Marketo implementations for B2B companies (ask for case studies or references).
  • Marketo Certified Expert (MCE) or higher (e.g., Marketo Certified Solutions Architect).
  • Familiarity with Adobe Experience Cloud ecosystem and how Marketo fits in.
  • Strong knowledge of Marketo Smart Campaigns, Programs, Smart Lists, and Tokens.
  • Ability to set up and optimize nurture campaigns, lead scoring, and segmentation.
  • Experience integrating Marketo with CRM systems (in our case, Microsoft Dynamics)
  • Familiarity with data governance, deduplication, and database management.
  • Understanding of Marketo Landing Page and Email Template customization (HTML/CSS)
  • Ability to map business goals to marketing automation strategy.
  • Experience designing lead lifecycle models and revenue funnels.
  • Expertise in engagement programs, ABM (Account-Based Marketing), and personalization.
  • Knowledge of GDPR, CCPA, and other data privacy regulations relevant to marketing automation
  • Clear implementation methodology (e.g., phased rollout vs. full migration)
  • Ability to provide a project plan, milestones, and timelines
  • Strong communication skills for working with marketing, sales, and IT stakeholders
  • Willingness to train internal teams on Marketo best practices
  • Documentation deliverables (campaign setup guides, process flows, playbooks
Apply for job