Manager, Content Strategy (12-Month Contract)

Canlan Sports is the largest private sector owner and operator of recreational sports complexes in North America The companys success in the recreation entertainment & hospitality industry is attributed to a combination of innovative programming service delivery leadership and world class sports complexes We understand our customers need for service excellence and are committed to it Canlan Sports is currently looking for a Manager Content Strategy 12 month contract for our North York Head Office Salary Range 75000 78000 per year This contract is intended to cover a maternity leave Job SummaryReporting to the Director Marketing; the Manager Content Strategy is a key member of the marketing team at Canlan Sports Committed to creating sports communities that change lives for the better this role will demonstrate a strong intellectual ability to create and implement content strategies as an engine for growth With complete brand immersion this role will connect Canlan Sports purpose mission and strategy to all content execution driven by data and insights to optimize Canlan Sports digital footprint through and create the best possible experience for our sport communities AccountabilitiesIncrease the Canlan Sports brand reputation as thought leaders and the authority of the Sports and Recreation industry through its owned and shared digital channels to grow our sport communitiesEnrich digital experiences through content that engages and delights to build customer loyalty and brand recognition that drives traffic generate leads and converts goalsCreate and manage multi channel content marketing and communications strategies across master brand & subsidiaries that define KPIs to reach goals and objectives by delivering consistent and impactful content strategy designed to enhance our brand and support the national marketing strategyDevelop our customer lifecycle strategy create tactics for each customer lifecycle in line with key personas and segmentation to provide relevant content to our customers throughout their journey based on behaviours and friction pointsMap and understand customers unique needs and behaviours to ensure customer segments receive tailored and relevant contentImplement campaign journeys and provide documentation to build and map customer journeys review and share results collect insights and iterate as needed to optimize results & fully reach KPIsAbilities Attributes and ExperienceExtremely detail oriented with strong attention to detailExceptional communicator written and verbal with demonstrated ability to use brand tone and voiceCritical thinking & analysis are among the top qualities with ability to take complex ideas and translate them into easily digestible content for usersAbility to create multi faceted media plans across various platforms utilizing multiple buyer personas that all ladder up to content strategies brand missions to complete project goal awareness engagement conversions retentionProgressive & innovative by staying on top of trends in the field new opportunities for growth that align with content strategyProven ability to utilize digital landscape to connect customers to the right content that is valuable to themQualifications and EducationCollege Certificate or University Degree in Content Marketing Digital Marketing Communications or equivalent requiredMinimum of 4 years work experience in a digital marketing role with an agency sports and recreation organization or similar industry with a proven and successful track recordIf you are interested in this role and becoming part of the Canlan team please apply online NOTE Only those applicants under consideration will be contacted Please accept our utmost appreciation for your interest We are an Equal Employment Opportunity employer Employment decisions are based on merit and business needs and not on race color creed age sex gender sexual orientation national origin religion marital status medical condition physical or mental disability military service pregnancy childbirth and related medical conditions or any other classification protected by federal provincial and local laws and ordinances Reasonable accommodation is available for qualified individuals with disabilities upon request This Equal Employment Opportunity policy applies to all practices As part of our recruitment and hiring practices we may use AI based tools to assist in the initial screening and assessment of applications All final hiring decisions are made by human reviewers