Online Marketing Manager

At STERIS, we help our Customers create a healthier and safer world by providing innovative healthcare and life science product and service solutions around the globe.

The Role

The Online Marketing Manager is responsible for the regular engagement of Customers globally through online channels, focusing on conversion-driven marketing including, but not limited to, Search Engine Optimization (SEO), Search Engine Marketing (SEM), email marketing, and social media marketing. This role sets the strategy and plan for marketing initiatives online for the Healthcare business units, ensuring targeted acquisition, engagement, and conversion of Customers and the regular improvement of key performance metrics.

The Online Marketing Manager works closely with website designers, and developers, along with other online marketers and downstream marketing roles and in-country Commercial Marketing teams within the Healthcare organization, to ensure the effective development and implementation of initiatives and deliver an exceptional online Customer experience.

++This is a hybrid position after training. The team meets on-site at our office in Mentor every Monday, and the 2nd day in the office is flexible per the individual.++

What You Will Do

++Online Marketing Strategy – 50%++

• Owns the development of the annual online marketing plan for multiple Healthcare businesses, and the planning and execution of business objectives in support of the overall global Healthcare business strategy
• Develops online marketing strategies and creates campaigns for downstream marketing initiatives as a result of 1) a strong and timely understanding of the business unit’s business goals and strategies and 2) proactively surfacing opportunities online to improve KPIs
• Manages the development and execution of website content for multiple country sites (>15) and languages (>10), including category pages, product detail pages, marketing spots, and long-form articles.
• Manages the digital functions specific to social and email content to build followership, educational awareness to influence B2B operations.
• Led online e-commerce function
• Owns the strategy, execution, vendor relationships, and budget for business unit search engine marketing programs, including both Organic Search and Paid Search acquisition channels
• Develops and implement SEM strategies to support marketing plans and campaigns
• Owns the process to benchmark metrics and set performance targets for organic search and paid search and routinely documents best practices to educate and influence the Healthcare organization
• Tracks return on investment from marketing initiatives through the organic search and paid search acquisition channels and makes recommendations for future improvement
• Regularly reports performance metrics to business unit stakeholders, providing insights and recommendations on how to effectively use the online channels for business growth

What You Will Do – cont’d

++Channel Optimization and User Experience – 25%++

• Responsible for the online Customer experience — responsible for data collection and analysis from quantitative and qualitative inputs, using data inputs to prioritize optimization recommendations to influence user experience and conversion metrics
• Owns the strategy and execution of all conversion optimization projects utilizing voice of Customer feedback, behavioral data, and best practices to scope elements of optimization tests, determine appropriate testing methodology, manages the design and development of variable creatives, obtain stakeholder signoff and reporting on testing outcomes
• Owns the process to benchmark performance metrics and manages dashboards using multiple analytics platforms and inputs to monitor and report on User Behavior, Customer Experience, and related key performance indicators such as goal conversions

++Email Marketing and Social Media Strategy and Execution — 15%++

• Educates the Healthcare organization on best practices for email and social marketing
• Leads an end-to-end email campaign and social campaign program management (including strategy, creative, deployment, and tracking)
• Utilizes segmentation and list management to ensure email messaging is delivered to the appropriate audience, maximizing relevancy and value
• Establishes organization best practices for email marketing and social marketing through effective A/B testing, metrics analysis, design, content testing, etc.
• Owns the process to establish benchmark metrics and goals for each channel
• Consults, tracks and provides performance reports to stakeholders of their email and social programs and makes recommendations for future improvements

What You Will Do – cont’d

++Continuous Improvement — 10%++

• Supports the continuous improvement initiatives within the function, including standard work and the root-cause-countermeasure process in support of key performance indicators (KPIs)
• Works within the department’s Lean tracking tools and provides data as needed for monthly documentation of performance against agreed-upon KPIs
• Participates in Kaizen events when appropriate and supports the action plans that result from those events

Additional Responsibilities

• Brings new knowledge and best practices to the business, maintains professional and technical knowledge, participates in educational opportunities, stays up to date on new technologies that can enhance the performance of online channels for the company

What You Need To Be Successful

• Bachelor’s Degree in Marketing, Advertising, Communications or related field
• 7+ years of experience in a similar role
• 5+ years of experience in email marketing campaign strategy development, measurement and execution
• 3-5 years of SEO experience
• Proficient in various email marketing systems
• Proficient understanding of Google AdWords including campaign development, implementation and analysis, Google Analytics, Google Webmaster Tools, Display Advertising.
• Experience in triggered lead nurturing, educational and event-based email campaigns
• Experience in managing vendor relationships
• Experience in copywriting, positioning, targeting, email list management, data segmentation, and CRM familiarity
• Familiar with roles, responsibilities and call points within the hospital setting a plus
• Advanced computer skills, including proficiency in Microsoft Office (Word, Excel, PowerPoint, Outlook) and Internet savvy

What Will Help You

• Tradition marketing experience beneficial
• Experience with Sitecore CMS a plus

What STERIS Offers

The opportunity to join a company that will invest in you for the long-term. STERIS couldn’t be where it is today without our incredible people. That’s why we share in our success together by rewarding you for your hard work. Hiring people who are in it for the long run with STERIS is our ultimate goal. We do this by providing competitive salaries, healthcare benefits, tuition assistance, paid-time off, holidays, matching 401(k), annual merit, and incentive plans. Join us and help write our next chapter. #LI-EK1

STERIS is a leading global provider of products and services that support patient care with an emphasis on infection prevention. WE HELP OUR CUSTOMERS CREATE A HEALTHIER AND SAFER WORLD by providing innovative healthcare, life sciences and dental products and services. STERIS is a $5 billion, publicly traded (NYSE: STE) company with approximately 17,000 associates and Customers in more than 100 countries.

If you need assistance completing the application process, please call 1 (440) 392.7047. This contact information is for accommodation inquiries only and cannot be used to check application status.

STERIS is an Equal Opportunity Employer. We are committed to equal employment opportunity and the use of affirmative action programs to ensure that persons are recruited, hired, trained, transferred and promoted in all job groups regardless of race, color, religion, age, disability, national origin, citizenship status, military or veteran status, sex (including pregnancy, childbirth and related medical conditions), sexual orientation, gender identity, genetic information, and any other category protected by federal, state or local law. We are not only committed to this policy by our status as a federal government contractor, but also we are strongly bound by the principle of equal employment opportunity.

The full affirmative action program, absent the data metrics required by § 60-741.44(k), shall be available to all employees and applicants for employment for inspection upon request. The program may be obtained at your location’s HR Office during normal business hours.