DTC eCommerce Specialist

Position Summary Were looking for an ambitious and digitally savvy eCommerce Specialist to join our fast growing Direct to Consumer team one of the largest and most dynamic sales channels in our business This is a high impact critical role that will help shape the next chapter of our online growth across the US and Canadian markets As an integral member of the team youll play a key role in stewarding promoting and growing our Shoes For Crews branded portfolio as well as our co branded partnerships with industry leaders like New Balance DeWalt Cole Haan Puma and others Youll collaborate cross functionally with Marketing Product Development Operations Agency Partners and our EU team to ensure alignment execution and powerful storytelling across every digital touchpoint to support our safety consumer This is a great opportunity to contribute to a brand with purpose and performance at its core helping us drive sustainable growth expand market share and deliver best in class experiences that connect with millions of customers who rely on Shoes For Crews every day Key Responsibilities and Accountabilities Website & Product Management Take full ownership of the ShoesForCrewscom product experience ensuring every listing image and description inspires confidence and converts browsers into buyers Champion site accuracy performance and storytelling managing product titles descriptions images pricing and SEO metadata to deliver best in class presentation and discoverability Partner with cross functional teams to merchandise product categories with precision and creativity aligning with seasonal trends campaigns and key business priorities Collaborate with our Design and Content teams to refine navigation elevate the category architecture and drive consistent premium brand expression across all touchpoints2 Marketing & Promotions Be a key player in executing high impact digital marketing initiatives from email and paid campaigns to SEO and affiliate activations that drive traffic and conversion Own the promotional and launch calendar ensuring campaigns product drops and seasonal events are flawlessly executed and aligned to commercial goals Leverage data driven testing AB UX copy creative to optimize conversion engagement and user experience Collaborate closely with Marketing and Agency partners to amplify brand awareness drive qualified traffic and measure ROI across channelsAnalytics & Reporting Monitor analyze and interpret performance metrics including traffic conversion rate AOV bounce rate and cart abandonment to identify trends and opportunities for growth Deliver insightful weekly and monthly reports transforming data into actionable strategies that move the needle Utilize advanced tools such as Google Analytics Shopify Analytics SEMrush Helium10 and ContentSquare to uncover opportunities that enhance site performance and customer experienceCustomer Experience & Optimization Serve as the voice of the customer across the DTC experience analyzing behavioral data and feedback to improve UX retention and satisfaction Lead product review and feedback programs turning insights into actionable improvements that strengthen trust and advocacy Partner with Customer Service and Operations teams to optimize the post purchase journey elevate support content and ensure a frictionless best in class experience from checkout to deliveryQualifications and Skills Required Strong understanding of digital commerce platforms Shopify WooCommerce Magento etcProficient with analytics and reporting tools Google Analytics ExcelSheets Shopify AnalyticsProficient experience with SEO SEM and paid media best practices analysis and day to day managementExperience with Klaviyo Mailchimp or similar CRMemail marketing platformsExperience with Shopify or similar eCommerce platforms and CMSFamiliarity with data visualization tools eg Looker Studio TableauUnderstanding of UX principles and AB testing methodologiesExcellent organizational skills and attention to detailStrong communication and collaboration abilities across teamsAnalytical mindset with the ability to translate data into actionable insights; proficiency with Microsoft Office tools Tableau or other BI tools ERP etcGenuine passion and curiosity in everything eCommerce consumer behavior and staying ahead of industry trends Education Required Bachelors degree or higher in marketing business communications or related fieldMinimum 2 4 years experience in eCommerce operations digital marketing or retail management