Performance Marketing Coordinator

Canlan Sports is the largest private sector operator and developer of recreational sports facilities in North America The companys success in the sports and recreation industry is attributed to a focus on innovative programming service excellence world class facilities and an understanding of our customer needs and our commitment to deliver industry leading participant experiences Canlan Sports is currently looking for a Performance Marketing Coordinator This is a new role Rate of Pay 57000 60000 year Job Summary Reporting to the Manager Content Strategy the Performance Marketing Coordinator at Canlan Sports is responsible for supporting the execution and reporting of paid digital advertising campaigns The role involves deploying coordinating and monitoring advertising across platforms like Google Ads and Meta to enhance sports communities and deliver exceptional participant experiences Responsibilities Deploying and coordinating paid digital advertising campaigns across Google Ads and MetaImplementing approved creative copy audiences and budgets provided by the Manager Content StrategyMonitoring campaign delivery pacing and spend to ensure alignment with assigned budgetsConducting routine checks to ensure campaigns are active and optimizedCollecting and organizing performance data for reportingBuilding and maintaining reporting dashboards and campaign documentationAddressing performance anomalies delivery issues or platform concernsKey Responsibilities Paid Media Execution & CoordinationExecute paid advertising campaigns across Google Search & Performance Max Meta YouTube and LinkedInSet up campaigns using provided briefs ensuring correct targeting placements budget and timelinesMaintain campaign pacing and delivery to avoid over or underspendingPerform QA checks on live campaigns to ensure accuracy and compliance with guidelinesReporting & Data CollectionReport daily weekly and monthly on performance data from platforms and analytics toolsMaintain standardized reporting dashboard and track metrics like impressions clicks CTR CPC and conversionsEnsure data accuracy and consistency across platforms and reportsPrepare performance summaries for internal reviewOptimization & RecommendationsProvide actionable recommendations for improving performance efficiency and resonance across content pillars and business objectivesImplement AB testing for various content elements to maximize performanceCollaborate with SEO specialists to analyze keyword performance and inform content strategyPlatform & Tool ManagementOwn the setup tagging and tracking of campaigns using UTM codes and social tracking toolsMaintain dashboards and marketing analytics tools for real time performance monitoring Assist in testing and implementing new digital tools for enhanced measurement accuracyQualifications and Education Post secondary education in Marketing Digital Media Advertising Data Analytics or related field1 3 years of experience in analytics digital marketing paid media or media researchAbilities Attributes and Experience Experience in sports recreation or audience based industries an assetProficiency in Google Ads and Meta Ads Manager; certifications are advantageousStrong attention to detail and numerical acumenExcellent written and verbal communication skillsAbility to work independently and collaboratively in a teamOrganized reliable and capable of following processes closelyStrong problem solving skills and eagerness to learn in a fast paced environment NOTE Only those applicants under consideration will be contacted Please accept our utmost appreciation for your interest We are an Equal Employment Opportunity employer Employment decisions are based on merit and business needs and not on race color creed age sex gender sexual orientation national origin religion marital status medical condition physical or mental disability military service pregnancy childbirth and related medical conditions or any other classification protected by federal provincial and local laws and ordinances Reasonable accommodation is available for qualified individuals with disabilities upon request This Equal Employment Opportunity policy applies to all practices As part of our recruitment and hiring practices we may use AI based tools to assist in the initial screening and assessment of applications All final hiring decisions are made by human reviewers