Regional Fitness and Personal Training Director
Benefits:
401(k)
401(k) matching
Bonus based on performance
Dental insurance
Employee discounts
Opportunity for advancement
Training & development
Vision insurance
Regional Director of Fitness and Personal Training — Florida
Project Lift | Retro Fitness
About the Role
Project Lift is seeking a Regional Director of Fitness and Personal Training for Florida to elevate the performance, consistency, and culture of Personal Training across our Retro Fitness clubs in South Florida.
You will oversee Personal Training performance across multiple clubs, partnering closely with Club Managers and PT Sales Managers to drive quality, retention, and revenue consistency.
This is a hands on, in club leadership role for someone who loves developing trainers, improving client outcomes, and building a disciplined, service driven PT model that delivers results. You will be a coach, operator, and thought partner to leaders across the region.
Success in this role means better trainers, stronger client retention, and consistent PT revenue performance in every club.
What You’ll Do
Develop and coach Personal Trainers on session quality, programming, cueing, and client communication
Lead live, in person training days, workshops, and weekly development sessions
Train and reinforce dotFIT integration within PT coaching and client journeys
Support PT Sales Managers with Welcome Workouts, pacing, follow up, and sales flow
Be in clubs at least four days per week shadowing sessions and coaching teams in real time
Ensure each club meets key PT standards including WW booking rate, show rate, and close rate
Design and lead a Quarterly PT Academy for all PTs and PT Sales Managers in Florida
Partner closely with Regional Directors and Club Managers on staffing, scheduling, and execution
Track PT performance by club and provide weekly updates to leadership
What Success Looks Like
Success in this role will be measured by:
Regional PT EFT growth versus budget
Consistent Welcome Workout booking, show, and close rates across all clubs
Consistently high quality training sessions across the region
Strong client retention, renewals, and long term engagement
Aligned and capable PT Sales Managers in every club
Clear development paths for trainers at all levels
Achievement of PT EFT and PIF revenue goals
A positive, accountable, and growth minded PT culture
What You Bring
3 plus years leading Personal Training across multiple locations, with demonstrated results in sales, retention, and trainer development
Proven ability to coach and elevate trainers at all experience levels
Experience running Welcome Workouts, PT sales flow, and retention systems
dotFIT knowledge or commitment to rapid certification
Nationally accredited PT certification such as NASM, ISSA, ACE, NSCA, ACSM, or AFAA
Current CPR/AED certification
Expectation to be in clubs at least three days per week coaching live sessions
Strong communication, organization, and leadership presence
You believe great PT is built through coaching on the floor, not just reporting from a laptop
Compensation and Benefits
Competitive base salary
Performance based annual bonus paid quarterly
Full benefits including company paid employee health insurance
Strong performers will have a clear path into broader regional or multi state leadership within Project Lift.
About Project Lift — Retro Fitness
Project Lift operates Retro Fitness clubs across Texas, Florida, and New York with the support of BlackRock. We are building high performing, service first clubs where Personal Training teams are trained, supported, and empowered to deliver real results for members.
If you love developing talent, being in clubs every week, and shaping a best in class PT experience, we want to connect with you.