Director of Marketing
Director of Marketing (Fully Remote) – Private Physicians Alliance (PPA)
The Organization
Private Physicians Alliance is a curated network of entrepreneurial, best-in-class concierge and direct
primary care (DPC) practices, along with the specialists who support this care model. We exist to advance
the future of private medicine by helping independent physician-owners grow sustainable, high-quality
practices while delivering exceptional, personalized care.
Our membership is intentionally selective. Prospective members undergo a rigorous screening process,
including interviews and final approval by our Board of Directors, to ensure alignment with our values,
clinical standards, and entrepreneurial mindset.
We operate as a lean, high-trust, fully remote organization. We run on EOS, value clarity and
accountability, and prioritize thoughtful collaboration over micromanagement. This role is designed for a
senior leader who thrives with autonomy and ownership.
The Opportunity
We are hiring a Director of Marketing to lead PPA into its next phase of growth and visibility.
This is a senior, hands-on leadership role for a healthcare-savvy marketer who can:
• Build and scale a patient-facing educational platform extending ppa.health into a trusted
destination for learning about concierge medicine
• Establish PPA as the authoritative voice in concierge and private medicine
• Drive qualified inbound patient and physician leads to our member practices
• Lead internal content and programming that deeply engages our physician members
This person will own marketing end-to-end—from strategy to execution—and will partner closely with
the CEO and Board on both virtual and live event programming.
What You’ll Own
External Marketing: Education, Growth & Lead Generation
• Lead the strategy, build-out, and ongoing growth of a patient- and public-facing educational
platform on ppa.health focused on concierge medicine
• Define content architecture, editorial standards, and conversion pathways that educate patients
and guide them to concierge physicians
• Own SEO and modern AEO strategy to ensure PPA content ranks, resonates, and converts
• Build a scalable, content-led top-of-funnel engine
• Own analytics, conversion optimization, and reporting across the marketing funnel
• Lead inbound lead generation for concierge practice owners through content, tools, forms, and
gated resources
• Own and steward all PPA social media channels, ensuring a consistent, credible, and timely
voice—and thoughtfully leveraging member participation where appropriate
• Manage and direct external vendors related to website, SEO, and marketing execution
Internal Marketing: Member Engagement & Programming
• Own content strategy and execution for:
o Monthly virtual sessions (All Members Operations Leaders)
o Member communications including weekly newsletters, event promotion, recaps, and
value storytelling
• Drive engagement within PPA’s proprietary member app
• Collaborate with leadership on content and experience design for two live events per year:
o Annual Meeting
o Leaders Circle Retreat
What Success Looks Like
• PPA is widely recognized as a trusted, authoritative source for concierge medicine education
• Strong, consistent engagement with member programming and communications
• Sustained growth in organic traffic, search visibility, and high-intent inbound leads
• Clear, data-driven insight into funnel performance and conversion metrics
• A cohesive, credible brand presence across web, content, and events
Ideal Background
• 8 years of progressive marketing experience
• Demonstrated success in:
o Content marketing and editorial leadership
o SEO and organic growth (including modern answer-engine optimization)
o Demand generation and inbound lead strategy
• Experience in healthcare, digital health, membership organizations, or professional services
strongly preferred
• Exceptional editorial judgment and comfort collaborating with physicians, executives, and boards
• Strategic thinker who is equally comfortable executing
• Highly self-directed, organized, and effective in a fully remote environment
• Willingness to travel for live events (currently twice per year)
Why This Role
This is a rare opportunity to shape the public narrative around concierge medicine while building a durable
marketing engine that benefits both physicians and patients. You will have meaningful ownership, direct
access to leadership, and the ability to leave a visible mark on a fast-evolving segment of healthcare.
Compensation & Benefits
• Base salary up to $150,000, commensurate with experience
• Fully remote role
• Healthcare stipend in year one
• Company-paid concierge physician membership beginning in year two with exemplary
performance
Private Physicians Alliance is an equal opportunity employer.