Senior Product Manager, Ads

Requirements

Must have:

– BA/BS degree – Proficiency in Mandarin and English, necessary for client support in APAC – Over 3 years of experience as a Product Manager, overseeing complete product cycles and integrating customer feedback – Extensive knowledge of the online advertising landscape, focusing on ad creation, optimization, and bidding – Strong analytical and problem-solving skills, utilizing data to inform product strategies and enhance performance – Demonstrated ability to collaborate effectively across teams, including engineering, design, and data science – Excellent communication skills, capable of explaining complex product ideas to diverse stakeholders – 5 years of experience in product management, particularly with ad interfaces or platform products (preferred) – Familiarity with performance ads within the Content and Service sectors such as app ads and lead generation (preferred) – Experience in dynamic environments, especially in startups or rapidly changing industries (preferred)

Responsibilities:

• Direct the development and enhancement of features within TikTok Ads Manager, concentrating on ad creation and analytics for performance ads – Collaborate with cross-functional teams to pinpoint challenges, formulate product strategies, and establish aligned objectives for Content & Service advertisers – Utilize customer insights, user research, competitor analysis, and data analytics to unveil opportunities for growth and ongoing enhancement in ad creation – Keep informed about advertising technology trends and new developments, applying this knowledge to maintain TikToks leadership in advertising solutions – Monitor and assess key product metrics to guide product decisions and foster iterative advancements in the ads platform

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Company:

At TikTok, we are the premier destination for short-form mobile video, with a mission to inspire creativity and spread joy. Our global headquarters are located in Los Angeles and Singapore, alongside offices in key cities worldwide. We are dedicated to fostering creativity and connection, working together as diverse teams to generate value for our communities. We embrace challenges and view them as opportunities for learning and innovation. Join us in our commitment to inclusivity and creating an environment that reflects the diverse voices in our community. We offer comprehensive benefits including medical, dental, and vision insurance, a 401(k) plan, paid parental leave, and generous personal time off.