Director, Product Marketing

About the Opportunity:

This organization provides AI-powered solutions aimed at supporting social impact organizations in giving, connecting, and engaging. The Director of Product Marketing will lead a team of product and content marketers to develop and execute go-to-market strategies for the financial management portfolio, driving growth and market presence.

Responsibilities:

• Partner with product management to develop pricing and offer strategy

• Lead product launches and act as the primary storyteller for financial management solutions

• Develop a deep understanding of competition and buyer behavior to improve win rates and contribute to annual and long-term strategies

• Collaborate with the go-to-market team to prioritize growth and retention plans

• Work with senior growth marketing leaders to establish lead generation and pipeline building strategies

• Provide stakeholders with value and differentiation materials including presentations, pitch decks, scripts, case studies, web content, white papers, and ROI tools

• Analyze key metrics to assess portfolio health and inform strategy, driving alignment on priorities

• Evaluate team talent and engagement; recommend development and team-building initiatives

• Lead development of budgets and operating plans for product marketing programs

• Ensure transparency and collaboration with senior stakeholders on issues and decisions

• Produce reports to measure team metrics and optimize performance

• Represent marketing leadership in cross-functional collaborations across Customer Success, Sales, Product Management, Data Sciences, Payments, Services, and Finance

Requirements:

• Deep knowledge of financial management solution buyers, including operational challenges, content behaviors, and market influencers

• Strong understanding of the social impact sector and emerging market trends

• Extensive knowledge of the SaaS customer lifecycle and marketing”s role in purchase, renewal, adoption, and usage stages

• Early adopter of AI tools to connect marketing insights to business needs

• Confident decision-maker with experience developing and presenting executive-level content and business cases

• Strong problem-solving, analytical, and communication skills

• Ten years of experience in product, vertical, or field marketing

• Five years of experience leading marketing teams

• Experience with Gong, Klue, Asana, salesforce.com, Marketo, Peerbound

• Proficient in MS Word, PowerPoint, Excel

• Expertise in SaaS marketing fundamentals and customer/prospect support materials

• Proven ability to develop and execute marketing plans across distributed or matrixed teams

• Strong project management skills to handle multiple stakeholder priorities in complex environments

Benefits & Perks:

• Remote-first work culture with flexible work arrangements

• Support for hiring and career development from any location

• Commitment to diversity and inclusion in the workplace

Note:

RemoteHunter is not the Employer of Record (EOR) for this role. Our purpose in this opportunity is to connect exceptional candidates with leading employers. We help job seekers worldwide discover roles that match their goals and guide them to complete their full application directly through the hiring company’s career page or ATS.