Assistant Social Media Manager – Beauty
Job Description Assistant Social Media Manager Hybrid in NYC
Salary: $65K- 75K DOE
- 1–2 years of experience creating and managing social content for a brand (preferably beauty)
Client Overview: Our client is a dynamic, high-growth skincare brand committed to innovation, creativity, and meaningful connections with our community. The team thrives on collaboration, trend-driven thinking, and pushing boundaries across digital and social platforms.
Role Overview: The Assistant Social Media Manager will support the development and execution of creative, strategic social media content across multiple platforms. The ideal candidate is beauty- and trend-obsessed, highly organized, and energized by a fast-paced, collaborative environment.
Assistant Social Media Manager Responsibilities
- Conceptualize, write, execute, and edit engaging content across social platforms including Instagram, TikTok, YouTube, LinkedIn, and emerging AI-driven platforms
- Collaborate with the Senior Manager of Social Media to translate brand storytelling priorities into compelling social content
- Manage daily community engagement across all social channels to build loyalty and foster conversation
- Lead the brand’s presence on AI and emerging social platforms by testing new tools, formats, and engagement strategies
- Identify cultural and social trends and translate them into timely, relevant content ideas
- Assist with briefing, reviewing, and coordinating user-generated content (UGC)
- Manage and grow the brand’s customer advocacy and community platform through creative engagement
- Support global photoshoots and assist with asset organization and distribution
- Film and edit social-first content, including short-form videos optimized for organic and paid media
- Assist with briefing freelance creatives for motion and static content
- Write and edit copy that aligns with brand voice while balancing SEO and engagement best practices
Assistant Social Media Manager Qualifications
- Bachelor’s degree or equivalent experience
- 1–2 years of experience creating and managing social content for a brand (intern or coordinator experience welcome)
- Deep understanding of TikTok, Instagram, and emerging social media platforms
- Proven ability to film, edit, and produce high-impact short-form video content
- Extremely comfortable being on camera and directing or filming others
- Strong understanding of community management and audience engagement
- Awareness of evolving digital, social, and AI-driven trends
- Excellent writing and communication skills
- Strong organizational, prioritization, and project management abilities
- Detail-oriented, collaborative, and adaptable in a fast-moving environment
- Passion for beauty, skincare, and social media innovation