Senior Manager, Social Media Marketing
Title: Senior Manager, Social Media Marketing
Industry: Entertainment
Location: Burbank, CA
Duration: 6 months
Responsibilities
- Partner closely with the marketing team to create high-impact, conversation-driving social campaigns for assigned titles
- Translate social strategy, campaign voice, and platform strategy into clear direction within each title’s Marketing Brief
- Manage and prioritize title slates and responsibilities in partnership with the VP of Social & Digital
- Advise on and implement social media best practices and cultural insights relevant to each title, evolving tactics as new performance data emerges
- Collaborate with broader marketing teams on talent social training, on-set social capture, live social coverage, digital activations, paid media creative, and influencer programs
Requirements
- 7 years of experience in social marketing, editorial, media, or community management
- Bachelor’s Degree
- Experience managing and developing a small team
- Team-first mindset with a collaborative leadership approach
- Deep understanding of matrixed entertainment environments
Skills
- social media
- marketing
- entertainment
- team management
- communication
- creative strategy
- campaign management
- data analysis
- digital activations
- influencer programs
Hourly rate is commensurate with experience and is an estimated range provided by WorkGenius.
ref_id: 056a1420-89c4-4d41-b537-802e650304c2