Senior Manager, GTM (Fintech)

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Zenoti
UNITED STATESUnited States
  • Software
  • Applications have closed

As the Senior Manager of GTM at Zenoti, you will be a strategic leader responsible for developing the demand generation strategy and driving the sales motion. The ideal candidate will have a proven track record in running successful digital marketing and lead generation campaigns within the Vertical SaaS space, coupled with expertise in branding, sales and market positioning.

Key Responsibilities:

Demand Generation:

  • Drive demand generation initiatives to generate qualified leads and achieve revenue targets, leveraging various marketing channels, including digital marketing, content marketing, events, website, and partnerships.
  • Experience in designing and driving outbound ABM campaigns.
  • Utilize data-driven insights to optimize campaigns, maximize ROI, and continuously improve marketing perf

Cross-functional Collaboration:

  • Work closely with sales, product, and other cross-functional teams to ensure alignment and collaboration on go-to-market strategies.
  • Provide marketing support for product launches and other key initiatives.

Metrics and Reporting:

  • Establish and monitor key performance indicators (KPIs) specific to marketing efforts.
  • Provide regular reports and insights to the executive team, demonstrating the impact of marketing efforts on overall business goals.

Organizational Initiatives:

  • Collaborate with the executive team to come up with a comprehensive marketing strategy aligned with Zenoti’s business objectives and growth plans.
  • Collaborate with the executive team to define and communicate Zenoti’s brand positioning within the beauty, wellness, and fitness industry.

Qualifications:

  • Bachelor’s degree in Marketing, Business, or a related field. MBA is a plus.
  • Proven experience as a marketing leader with a track record of contributing to the growth and success of the company, vertical SaaS being preferable.
  • Experience in building and managing large globally distributed teams.
  • Experience with CRM (Salesforce) and digital marketing tools and technique.
  • Demonstrated success in developing and executing digital marketing and lead generation campaigns.
  • Strong experience in branding, positioning, and market messaging.
  • Excellent leadership and team management skills.
  • Analytical mindset with the ability to leverage data for decision-making.
  • Strong communication and presentation skills.
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