Data Analyst, Marketing

About The Company

DOOR, formerly known as Latch, is at the forefront of Building Intelligence, revolutionizing the way multifamily properties operate through innovative hardware, intuitive software, and automated systems. The company’s seamless platform integrates smart access, in-unit automation, and building-wide controls to help property owners and operators enhance operational efficiency, increase revenue, and deliver smarter, connected living experiences. With a mission to make buildings smarter and life simpler, DOOR is committed to creating environments that anticipate needs, operate effortlessly, and improve the quality of life for residents and stakeholders alike. The organization values diversity, innovation, and a collaborative culture, fostering an inclusive environment where employees are encouraged to think creatively and contribute meaningfully to the future of building technology.

About The Role

We are seeking a talented Marketing Data Analyst to join our dynamic team. This role is pivotal in shaping our marketing strategies by providing in-depth analysis and actionable insights. As a key contributor, you will work directly with senior leadership, including the Head of Marketing and Growth Marketing Manager, to evaluate performance across various channels such as paid media, CRM, website conversions, and B2B funnels. Your analytical expertise will help optimize campaigns, improve customer acquisition costs, enhance return on ad spend, and drive overall marketing efficiency. This high-impact, individual contributor position offers an exciting opportunity to influence strategic decisions and contribute to the company’s growth trajectory. The role involves a mix of data analysis, performance tracking, dashboard creation, and cross-functional collaboration, all aimed at building a data-driven marketing ecosystem that supports scalable growth.

Qualifications

• Bachelor’s Degree in Marketing, Business Analytics, Data Science, or a related field
• Minimum of 2 years experience in marketing or growth analytics, supporting both D2C and B2B environments
• Proficiency with GA4, GTM, and Looker Studio for website performance tracking and reporting
• Strong understanding of marketing KPIs including CAC, ROAS, CVR, retention, and LTV
• Experience working with Salesforce for marketing-to-revenue attribution
• Hands-on experience setting up and validating event tracking, funnels, and dashboards
• Excellent analytical skills with a keen eye for data quality and actionable insights
• Ability to communicate complex data insights clearly to stakeholders
• Experience collaborating with paid media and lifecycle marketing teams to optimize channel performance

Responsibilities

• Analyze paid media performance across platforms such as Google and Meta to identify opportunities for improving CAC, ROAS, and conversion rates
• Lead the setup and maintenance of event tracking and conversion measurement frameworks using GA4 and GTM
• Build, update, and maintain dashboards in Looker and GA4 to monitor key performance metrics and trends
• Monitor website analytics and user funnels to identify drop-off points and recommend CRO initiatives for improvement
• Support email, CRM, and lifecycle marketing reporting, including retention analysis, cohort studies, and engagement metrics
• Collaborate with marketing leadership to inform strategic decisions through clean, actionable data insights
• Evaluate results from campaign tests, A/B experiments, and audience segmentation initiatives to optimize marketing efforts
• Integrate Salesforce lead and deal data with marketing touchpoints to enhance B2B performance visibility
• Assist in forecasting and quarterly planning by developing data models and analyzing historical trends

Benefits

• Competitive compensation packages aligned with skills and experience
• Comprehensive health, dental, and vision insurance options, including coverage for domestic partners
• Employer-sponsored parental leave for primary and non-primary caregivers, with flexible return-to-work options
• Flexible time off policies to promote work-life balance and well-being
• Flexible work schedules, including hybrid (3 days in-office in St. Louis, Missouri) or fully remote options
• Life and AD&D insurance coverage paid by the employer, with options for additional coverage
• Short-term and long-term disability benefits for income protection
• 401(k) retirement plan with flexible contribution options through Vanguard
• Equipment setup and free monitoring of home hardware products
• Inclusive and collaborative work environment with global team members from the US, Argentina, Spain, and Romania

Equal Opportunity

DOOR is committed to fostering an inclusive workplace where diversity is celebrated and all employees are treated with respect. We provide equal employment opportunities to all qualified applicants without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, age, disability, or any other characteristic protected by applicable law.