Social Media Content Coordinator

About The Company At Pandya Medical Center, we are committed to providing exceptional healthcare services to our community in North Atlanta. Our practice is renowned for its patient-centered approach, emphasizing compassionate care, professionalism, and community involvement. We believe in going above and beyond for every patient, listening attentively to their stories, understanding their needs, and delivering personalized medical solutions. Our team members are dedicated professionals who share our core values of integrity, excellence, and continuous improvement. We actively participate in community health fairs, volunteering initiatives, and outreach programs to promote wellness and health education. With a reputation for quality and a focus on growth, Pandya Medical Center offers its employees strong career development opportunities, comprehensive benefits, and a supportive work environment. Join us and be part of a dynamic team that makes a meaningful difference in patients’ lives and the community at large.

About The Role The Social Media Content Coordinator will play a vital role in enhancing the online presence and reputation of Pandya Medical Center. This part-time, remote position involves creating engaging, informative, and compliant content across various social media platforms including Facebook, Instagram, TikTok, and LinkedIn. The successful candidate will develop and execute content strategies that promote our services, highlight staff and patient stories, and support community outreach initiatives. They will manage daily social media activities, monitor engagement, and respond professionally to comments and messages, ensuring that all interactions align with our brand voice and HIPAA compliance standards. Additionally, the role involves tracking analytics to measure campaign success, identifying trending topics in healthcare social media, and collaborating with leadership to align content with practice goals such as patient retention, new patient acquisition, and service awareness. The ideal candidate will possess strong communication skills, a keen eye for detail, and a proactive approach to managing digital content in a healthcare setting.

Qualifications

• 1–3 years of experience in social media management, digital marketing, or content creation (healthcare experience is a plus)
• Strong writing, editing, and communication skills
• Proficiency with social media platforms (Facebook, Instagram, TikTok, LinkedIn, etc.)
• Experience with analytics tools to monitor engagement, reach, and growth
• Familiarity with content creation applications such as Canva, CapCut, Adobe Creative Suite, etc.
• Basic photo and video creation/editing skills
• Ability to multitask, meet deadlines, and work independently
• Understanding of HIPAA regulations or willingness to complete HIPAA training

Preferred Skills (Not Required)

• Videography and short-form video editing experience
• Experience with reputation management platforms like Podium, Birdeye, or Google Business
• Knowledge of SEO principles and website content updates
• Ability to manage small marketing projects such as flyers, newsletters, and event promotions

Responsibilities

• Develop, plan, and execute engaging social media content tailored to each platform, including posts, stories, reels, graphics, and short videos
• Maintain a consistent posting schedule that reflects the practice’s brand voice—professional, warm, and patient-focused
• Capture and record in-office events, staff highlights, and patient education content with proper consent and privacy considerations
• Monitor and respond to messages, comments, and online reviews professionally, escalating issues as needed
• Support online reputation management by encouraging positive patient feedback and engagement
• Promote practice services, community outreach events, provider spotlights, and patient education initiatives through compelling content
• Track and analyze social media performance metrics monthly, providing reports on engagement, reach, follower growth, and content effectiveness
• Identify emerging trends in healthcare social media and suggest innovative content ideas and strategies
• Collaborate with clinical and leadership teams to ensure content accuracy, compliance, and alignment with practice goals
• Ensure all content adheres to HIPAA guidelines, respecting patient privacy and confidentiality

Benefits

• Flexible remote work environment
• Opportunity to grow within a reputable healthcare practice
• Supportive team culture focused on community service and professional development
• Potential for skill enhancement in digital marketing and content creation
• Comprehensive training on HIPAA compliance and healthcare communication standards

Equal Opportunity

Pandya Medical Center is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate based on race, ethnicity, gender, age, religion, sexual orientation, disability, or any other protected status. We encourage all qualified individuals to apply and join our team dedicated to excellence in healthcare and community service.