Marketing Program Manager, Workflow & Operations

The Marketing Program Manager is responsible for driving marketing initiatives from start to finish, maximizing campaign outcomes by leading cross-functional integration, identification of efficiencies, and data-focused decision making. This role is actively involved in supporting the full end-to-end program lifecycle from strategy through campaign creation, execution, and optimization.

Job Details:

Contract: Initial 6 months with possibility for extension or conversion

Hourly Rate Range: $50-64/hr

Work Schedule: Hybrid, 3 days in office

🔑 Core Responsibilities

Work Planning and Management:

• Own the management of quarterly planning cycles, driving the process by facilitating prioritization and goal setting discussions.
• Navigate constraints across time, effort, and resources, making recommendations based on business needs and capacity.
• Facilitate ongoing backlog refinements and ensure strategies are aligned with overall department strategy.
• Guide the sequencing of work and milestones through the end-to-end process.
• Manage project plans, communication, and collaboration with all partners.
• Run status meetings and communicate project status and issues regularly to stakeholders.

Cross-functional Partnership and Efficiency:

• Work very closely with Creative Agency Managers, partnering with marketing and strategy.
• Maintain key strategic and execution partnerships with Marketing, Strategy, Public Site, Channels, Creative, and Analytics to ensure alignment and collaborative work.
• Proactively identify, manage, and mitigate risks and related project issues.
• Contribute to ongoing process and operations improvements and share accountability for campaign success as measured against OKRs.
• Lead project post-mortems and circulate project learnings to apply to future campaigns.
• Proactively foster communication between internal and external project stakeholders and influence key decisions.

🎯 Qualifications and Skills

Required Skills:

• 8-10 years of Project Management / Program Management experience in a cross-functional environment.
• Experience utilizing various workflow tools, with Workfront or equivalent required.
• Experience in Marketing (agency or internal) and strong Project Management experience.
• Ability to communicate and collaborate effectively with stakeholders across levels and functions.
• Comfortable leading meetings, expertly managing meeting efficiency, facilitating healthy debate, and driving discussion outcomes.
• Working in a cross-functional environment.
• Undergraduate degree or equivalent combination of training and experience.

Preferred Experience:

• Financial Services experience would be great.
• Familiarity with legal, regulatory, and compliance processes and requirements.
• Financial Services or function-specific experience preferred.
• Jira experience is preferable, but not required.