Direct Hire – Bilingual Mandarin – Senior Marketing & Branding Manager Position

This job requires to communicate with Chinese speaking people

• We are seeking a Senior Marketing & Branding Manager with 8 10 years of experience, including 5 years in marketing leadership within the U.S. market. This position will lead brand strategy, pricing, communication, and user growth, focusing on expanding from niche to mainstream markets.

Must have a proven track record of increasing brand market share, leading integrated marketing campaigns, and managing P&L and a professional marketing team

Job Responsibilities

Brand Strategy & Business Growth

• Develop and drive long-term brand strategies and annual business plans for the U.S. market; establish a clear brand value system and market perception map.
• Deeply understand mainstream non-Chinese consumers and formulate clear strategies and implementation plans to increase their share in the customer base.
• Lead product pricing strategies and establish transaction value management systems; coordinate with sales and product teams to balance market share and profitability.
• Proven record of rapidly increasing brand market share and leading penetration from niche to mainstream segments.

Brand Reputation & Integrated Communication

• Build a brand credibility framework through professional reviews, authoritative KOL collaborations, and major PR events to establish brand authority in target markets.
• Monitor brand health using social media analytics and feedback tools; regularly assess changes in brand awareness and consumer preference.
• Establish public opinion monitoring and crisis management mechanisms; respond swiftly according to the Crisis Response Manual to minimize brand impact.
• Plan high-impact brand events (e.g., product launches, anniversaries) and leverage celebrity, influencer, and media partnerships to accelerate awareness.

Regional Strategy & Strategic Partnerships

• Develop region-specific and channel-specific annual marketing plans tailored to U.S. regional consumer behaviors, ensuring precise market alignment.
• Build and maintain strategic partnerships with U.S. KOLs, media, industry associations, and top enterprises to expand brand influence.

User Operations & Data-Driven Marketing

• Build a full-lifecycle user operation system that increases customer loyalty and lifetime value through email, social media, and offline activities.
• Use user profiling and behavioral data to design personalized marketing strategies that drive conversion from awareness to purchase.

Organizational Management & Efficiency

• Oversee full P&L management and establish real-time ROI monitoring systems; take responsibility for the efficiency of all marketing investments.
• Build a 712 Sales Support Rapid Response System and digital sales battle dashboard to ensure precise marketing support for sales.
• Lead a professional team of 5 or more, build talent pipelines, and develop key marketing leaders capable of independent execution.

Job Requirements

• 8 10 years of marketing experience, including at least 5 years in a leadership position with full responsibility for brand and marketing strategy in the U.S. market.

• Must have verifiable success cases in:

• 1 Rapidly increasing brand market share;

• 2 Successfully expanding into mainstream consumer segments and optimizing user mix.

• Strong experience in brand system building, pricing strategy, integrated marketing, and P&L management.

• Excellent leadership and organizational development skills, experienced in managing and mentoring teams of 5 professionals, and adept at solving cross-functional challenges.

• Exceptional business acumen and strategic thinking, able to lead teams to surpass goals in dynamic environments.

• Chinese required — This job requires to communicate with Chinese speaking people. Onsite in New Jersey.