Marketing Manager – Multifamily
Marketing Manager — Dallas, TX
We’re seeking a Marketing Manager to lead strategy, execution, and analysis for a diverse portfolio of multifamily communities. This role is critical in driving traffic, supporting lease-ups, and ensuring marketing programs are executed on time and within budget. The ideal candidate thrives in a fast-paced environment, is highly analytical, and can build strong relationships across teams and with third-party partners.
Key Responsibilities
- Lead and support all lease-up efforts in assigned markets
- Act as the regional marketing expert, building and managing strategic marketing plans
- Partner with operations leaders to maximize traffic opportunities, ensure standards are met, and keep lease-up/renovation marketing efforts on budget
- Manage social media presence and digital marketing platforms, including ILS listings and enhancements
- Create and execute lease-up plans, takeover strategies, and client presentations
- Analyze marketing metrics to uncover insights and drive performance improvements
- Manage collateral, reporting, and marketing technology tools to enhance customer experience
- Contribute to new business development (RFPs, presentations) when needed
- Stay up to date with industry trends and represent the company at panels and task forces as appropriate
Skills & Qualifications
- 5–7 years of experience in multifamily marketing, with proven success in lease-ups
- Strong data analysis, reporting, and project management background
- Expert-level proficiency in Excel and Word
- Excellent communication, multi-tasking, and presentation skills
- Strong problem-solving, analytical, and financial acumen
- Ability to collaborate across multiple departments and management levels
- Innovative, creative, and passionate about marketing and customer service
Education
- Bachelor’s degree in Marketing, Business, Communications, or a related field required
- MBA or advanced degree preferred
Other Requirements
- Ability to travel up to 20%
- Valid driver’s license and personal vehicle required
- Commitment to ongoing professional development and growth