Supervisor, Web Content – San Diego
This is a benefited, full-time position located in San Diego. Must be local or willing to relocate. You will enjoy comprehensive benefits that cover health & wellness, career development, and retirement options among other benefits.Why join Scripps Health?At Scripps Health, your ambition is empowered and your abilities are appreciated:
- Nearly a quarter of our employees have been with Scripps Health for over 10 years.
- Scripps is a Great Place to Work Certified company for 2025.
- Scripps Health has been consistently ranked as a top employer for women, millennials, diversity, and as an overall workplace by various national publications.
- Becker’s Healthcare ranked Scripps Health on its 2024 list of 150 top places to work in health care.
- We have transitional and professional development programs to create a learning environment that enables you to thrive in your specific field as well as in your overall career.
- Our specialties have been nationally recognized for quality in areas such as cardiovascular care, oncology, orthopedics, geriatrics, obstetrics and gynecology, and gastroenterology.
As a Supervisor, Web Content, you will:
- Play a key role in shaping the digital experience for millions of patients and families, ensuring our web platforms are optimized for discovery, usability, and conversion.
- Ensure that every page on our site is discoverable, conversion-friendly, and aligned with best-in-class digital standards.
- Lead the development, management, and optimization of web content across Scripps Health’s digital platforms.
- Supervise, coach, and mentor a team of Web Content Specialists, ensuring the creation and maintenance of high-quality, engaging, and informative content that reflects Scripps Health’s commitment to excellence in health care.
- Apply advanced technical SEO and AI-driven search optimization practices, including schema markup, site architecture, crawlability, and page performance optimization.
- Lead a structured conversion rate optimization (CRO) program from hypothesis design to A/B testing and implementation.
- Partner with design and development teams to enhance UX/UI for clarity, accessibility, and improved user journeys.
- Translate SEO and CRO insights into actionable recommendations that inform both content creation and technical implementation.
- Stay ahead of emerging search trends, including Google’s AI Overviews and other AI-driven search features, adapting strategies to maximize visibility.
Have a strong background in content strategy, SEO, and team leadership within the healthcare industry.#LI-JS1Qualifications Required Education/Experience/Specialized Skills:
- Bachelor’s degree in Marketing, Communications, Journalism, Health Sciences, or a related field.
3-5 years of experience in web content management, preferably in the healthcare industry, including supervisory experience.Preferred Education/Experience/Specialized Skills/Certification:
- Strong analytical skills including the understanding of SEO principles and best practices.
- Demonstrated experience with technical SEO (e.g., structured data, site performance, crawlability) and CRO/UX optimization
- Utilize digital performance metrics, usability testing, and search insights to inform and guide content strategy, ensuring high engagement and optimization across all web platforms.
- Excellent writing, editing, and proofreading skills, with a focus on health-related content.
- Proficiency with content management systems (CMS) and web performance measurement tools.
- Strong understanding of emerging search features such as Google’s AI Overviews and their impact on content strategy.
Scripps Health