AVP, Brand Integration

Job Description: Role Summary/Purpose: The Brand team’s purpose is to articulate and ensure the Synchrony brand strategically aligned and integrated across all products, partner platforms, communication channels and touchpoints. As our business begins the transition of being more consumer-forward, we are reimagining how the Synchrony brand comes to life in a way that communicates its powerful presence … backing more than $180B in financial transactions each year, empowering the financial lives of 1 in 4 American adults, and the peerless service and support it provides to small and mid-sized businesses.The Associate Vice President, Brand Integration is a service-oriented leader who appreciates that brand building work is in the details and can influence better brand outcomes through their deliverables while simultaneously improving relationships with colleagues.Reporting to the Vice President, Brand Strategy and Integration this leader will be in a highly visible role responsible for representing the Synchrony brand identity, reimagining touch points to align them with the brand, and supporting the strategic direction of Brand to internal functions and departments (e.g. Consumer Engagement & Brand, Marketing, Internal Studio, Enterprise Product Marketing, Product, Digital Design & Engagement, Performance Marketing, Corporate Affairs, HR, etc).Our Way of WorkingWe’re proud to offer you choice and flexibility. At Synchrony, our way of working allows you to have the option to work from home, near one of our Hubs or come into one of our offices. Occasionally you may be required to commute to our nearest office for in person engagement activities such as business or team meetings, training and culture events.Essential Responsibilities: Review, advise, and/or create on-brand materials for a variety of projects and touch points. Support ad-hoc requests for key teams, including but not limited to high-priority and/or quick turn requests, communications, creative for internal events or leaders, etc.Draft creative briefs and project charters for internal efforts to align leaders ahead of work stream kickoffs—setting teams up for successShape, manage, and execute project plans for updating communication flows, touch points, materials, and creative. Project management and the ability to follow up unprompted are essential.Collaborate across Brand, CE teams, and other functions to brainstorm ideas, solutions, approaches to opportunities, etc. to “make the brand sing”Be a proactive student of the Synchrony brand, the sector, the brand’s communications, and user experiences. This includes mining the work of competitors, consumer & customer insights decks, and data on hand to inform your perspective/guide your workSupport the VP Brand Strategy & Integration in acquiring intel, benchmarking, brainstorming, consumer testing, and/or piloting programsAssess needs and/or gaps in current work and deliver recommendations to align them with the brand identityBe an ambassador and advocate for the Brand Team to step in, support, and elevate the BrandBuild a personal brand of reliability, consistency, and service—to the brand ideal, the brand strategy, and stakeholders. Success in this role will be determined by the ability to influence the organization through consumer, merchant and industry insights, data and strategic brand ideas vs brand campaign development and execution. Ability to influence and build relationships expands access to teams, initiatives, and opportunities to amplify brand impact.Perform other duties and/or special projects as assigned.Qualifications/Requirements: Bachelor’s degree in Business Administration preferred, or a high school diploma and 5 years of work experience3+ years of experience in a marketing function, creative services, or brand strategy agency preferredBrand management experience preferred; strong understanding of brand concepts and best practicesRequires creativity and critical thinking skills, along with the flexibility to work across teams and influence in a highly matrixed organization.Outstanding verbal/written communication, proofreading, editing, interpersonal, and organizational skills, and the ability to multi-task, prioritize and work both independently and as a part of a teamMicrosoft Office skills requiredAbility to travel up to 15% per yearDesired Characteristics: Flexible, fast thinker with extraordinary attention to detail. Must be a collaborative self-starter who follows process, manages projects, is dependable, and conscientiousUnderstanding of brand identity, brand campaigns, ad concepts, and marketing strategiesSpecific knowledge of project management, time management, and prioritization is idealDemonstrated ability to review and interpret research by finding the story, then making strategic brand recommendationsExperience in marketing communication flows, email flows, and journeysStrong business acumen and work ethic; contributes to process improvementsAbility to influence in a matrixed environment and have/share a point of viewExcellent leadership and communication skills; comfortable presenting to othersAbility to prep for conversations, build relationships with ease, and work collaboratively w/ cross-functional teams to effectively manage multiple projects simultaneouslyHigh level of adaptability, curiosity, and innovationProven track record collaborating with agencies as well as a wide variety of internal teamsProven track record of repeatedly delivering work on time, on budget, and meeting all technical requirements while building better relationships with colleagues and agenciesGrade/Level: 11The salary range for this position is 90,000.00 – 155,000.00 USD Annual and is eligible for an annual bonus based on individual and company performance.Actual compensation offered within the posted salary range will be based upon work experience, skill level or knowledge.Salaries are adjusted according to market in CA, NY Metro and Seattle.Eligibility Requirements: You must be 18 years or olderYou must have a high school diploma or equivalentYou must be willing to take a drug test, submit to a background investigation and submit fingerprints as part of the onboarding processYou must be able to satisfy the requirements of Section 19 of the Federal Deposit Insurance Act.New hires (Level 4-7) must have 9 months of continuous service with the company before they are eligible to post on other roles. Once this new hire time in position requirement is met, the associate will have a minimum 6 months’ time in position before they can post for future non-exempt roles. Employees, level 8 or greater, must have at least 18 months’ time in position before they can post. All internal employees must consistently meet performance expectations and have approval from your manager to post (or the approval of your manager and HR if you don’t meet the time in position or performance expectations).Legal authorization to work in the U.S. is required. We will not sponsor individuals for employment visas, now or in the future, for this job opening. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.Our Commitment: When you join us, you’ll be part of a diverse, inclusive culture where your skills, experience, and voice are not only heard—but valued. We celebrate the differences in all of us and believe that our individual, unique perspectives is what makes Synchrony truly a great place to work. Together, we’re building a future where we can all belong, connect and turn ideals into action. Through the power of our 8 , with more than 60% of our workforce engaged, you’ll find community to connect with an opportunity to go beyond your passions.This starts when you choose to apply for a role at Synchrony. We ensure all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.Reasonable Accommodation Notice:Federal law requires employers to provide reasonable accommodation to qualified individuals with disabilities. Please tell us if you require a reasonable accommodation to apply for a job or to perform your job. Examples of reasonable accommodation include making a change to the application process or work procedures, providing documents in an alternate format, using a sign language interpreter, or using specialized equipment.If you need special accommodations, please call our Career Support Line so that we can discuss your specific situation. We can be reached at 1-866-301-5627. Representatives are available from 8am — 5pm Monday to Friday, Central Standard TimeJob Family Group: Marketing

Synchrony