Sr. AJO Developer (Adobe Journey Optimizer)

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SumasEdge Corporation
United States (Remote)
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Title: Sr. AJO Developer (Adobe Journey Optimizer)
Location : Remote

Journey Design and Orchestration:

  • Design and build customer journeys based on customer data and behavior
  • Define entry points, decision points, and exit points in customer journeys
  • Configure journey rules, conditions, and actions to trigger relevant experiences

Channel Integration:

  • Integrate with various channels like email, SMS, push notifications, and web push
  • Configure channel-specific settings and message templates
  • Implement personalization and dynamic content within messages

Testing and Optimization:

  • Test and validate customer journeys to ensure optimal performance
  • Analyze journey performance metrics and identify areas for improvement
  • Optimize journeys based on insights and data-driven decisions

Adobe Journey Orchestration(AJO) Skills:

  1. Proficiency in designing customer journey maps to visualize and plan the various touchpoints and interactions across the customer lifecycle.
  2. AJO Platform Understanding: In-depth knowledge of the features and capabilities of Adobe Journey Orchestration, including the ability to create, manage, and optimize customer journeys.
  3. Proficiency in HTML, JavaScript, Content/Template/Fragment development is an added advantage.
  4. Data Modeling: Understanding how to structure and model data to support personalized and targeted customer interactions within the AJO platform.
  5. Knowledge of working with APIs and SDKs to connect Adobe Journey Orchestration with external data sources or systems.
  6. Understanding of personalization techniques and strategies to tailor customer journeys based on user behavior, preferences, and data.
  7. Basic UX design skills to create engaging and user-friendly interfaces for customer interactions within the orchestrated journeys.
  8. Ability to use analytics to measure and analyze the effectiveness of orchestrated journeys, making data-driven decisions for optimization.
  9. Familiarity with the Adobe Experience Cloud ecosystem, AEP, ACV8
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