Director, US Growth

Snapfish (part of the Shutterfly family of brands) was built to help people archive and share photos. For almost two decades, our tools have played a critical part in changing how people around the world store and share photos with one another.

Position Overview Shutterfly is on the hunt for a dynamic and driven Director, US Growth to drive growth for Snapfish US, thinking like a GM to deliver revenue and margin goals. The ideal candidate will combine ecommerce expertise, commercial acumen, marketing channel fluency and a scrappy, growth-oriented mindset to challenge assumptions and ensure every lever — site, channel, and product — works towards profitable growth.

This role demands a strategic powerhouse who thrives on driving change and business performance, constantly seeking innovative ways to propel the business forward. This is a unique opportunity for a bold and seasoned leader to make a significant impact in a rapidly evolving company and industry ripe for transformation.

The Director, US Growth will report to the VP, General Manager of Snapfish Global.

Key Responsibilities Accelerate Growth & Business Impact

• Business Performance Leadership: Develop executable plans to drive revenue growth and deliver against aggressive financial targets. Optimize the business with a clear view of KPIs, performance levers, risks, and opportunities.
• Accelerate Growth: Rapidly activate and optimize eCommerce growth levers by driving cross-functional execution and prioritization across performance marketing, CRM, product, and engineering. Operate with urgency, clear priorities, and a bias for action to deliver measurable business impact at pace.
• Merchandising Partnership: Work with the Merch & P&P leads to define weekly and monthly trading plan aligned to revenue and margin goals. Influence merchandising decisions, hierarchies, pricing, and promotional calendars through data-driven recommendations.

Drive Site Testing, Insights, & Long-Term Growth

• Experimentation & CRO: own the CRO/test pipeline across homepage, category, search, PDP, cart/checkout. Leverage data/analytics (conversion, funnel) & customer feedback to guide opportunities. Continuously push metrics with a customer-first bias.
• Ecommerce Vision: build long-term ecommerce vision for across web and app including shopping experience, site content/digital merchandising, product discovery/navigation, and conversion optimization.

Own Competitive Insights, Data-Driven Growth & Team Leadership

• Competitive Analysis: Lead ongoing analysis of the competitive landscape to identify trends, threats, and opportunities. Use insights to inform cross-functional priorities and long-term strategy.
• Data-Driven Decision Making: Leverage analytics to inform business decisions and advocate for testing and experimentation across functions. Relentless focus on top opportunities to drive business performance, steering the team to deliver growth.
• Team Management: Lead site merchandising team, and collaborate closely with key cross-functional stakeholders across merchandising, product, engineering, analytics, and marketing. Lead without authority to build trust and alignment with cross-functional teams that you do not directly manage.

Key Candidate Attributes

• Influence without Authority. Proven ability to lead in matrixed environments without direct management of individuals. You know how to get things done by bringing others along with you — and you do it with urgency and impact.
• Entrepreneurial Spirit:You’re resourceful, scrappy, and solutions oriented. You thrive in ambiguity and love building from the ground up.
• Strategic Firepower: You see the big picture and know how to break it down into actionable priorities. You’re decisive, focused, and future oriented.
• Relentless Drive: You operate with intensity and ownership. You don’t wait for permission — you move.
• Results Obsessed: You’re laser focused on outcomes. You set ambitious goals, track performance relentlessly, and push yourself and others to deliver measurable impact.
• Relationship Builder: You build trust fast and know how to navigate complex stakeholder landscapes. You’re persuasive, credible, and collaborative.
• Bias for Speed: You move fast, stay scrappy, and prioritize progress over perfection. You know how to unblock yourself and others, and you operate with urgency to deliver impact—even when resources are limited.
• Resource Advocate: You know how to make the case for what your business needs, and you don’t back down. You’re persuasive, persistent, and strategic in getting your team what it needs to win, and you do it in a way that brings people with you in a motivating way rather than alienates.
• Strong Point of View, Team-First Mindset: You bring sharp thinking and a clear perspective to the table, and you’re not afraid to challenge ideas. But once the team aligns, you commit fully and move forward with focus and unity. You know when to push, when to listen, and how to lead through influence and collaboration.
• People-First Leader: You care deeply about team development and know how to grow talent. You invest in coaching, create clarity, and foster a culture of accountability, trust, and continuous improvement.
• Analytical Sharpness: You’re fluent in data and comfortable with analytics platforms. You use insights to drive action, not just analysis.
• Clear, Compelling Communicator: You distill complexity into clarity. You set direction, align teams, and drive momentum.

Qualifications

• Experience: 8 years in eCommerce or general management, ideally in matrixed or high-growth environments. Proven experience closely collaborating with marketing (performance, CRM) and product/engineering to drive performance outcomes.
• Expertise: eCommerce expertise required. Deep understanding of digital commerce, CX, merchandising, marketing, and site operations. Excellent business judgment, strategic thinking, and financial accumen.
• Education: Bachelor’s degree in business, Marketing, or related field; MBA preferred.
• Tools: Familiarity with Adobe Analytics, AB testing platforms, and BI tools like Power BI

Supporting a diverse and inclusive workforce is important to Shutterfly not only because it directly reflects our value of Embracing our Differences, but also because it’s the right thing to do for our business and for our people. We welcome all applicants and evaluate them based on their qualifications, without regard to age, race, creed, color, national origin, ancestry, marital status, affectional or sexual orientation, gender identity or expression, disability, nationality, sex, or other characteristic covered by law. Learn more about our commitment to Diversity, Equity, and Inclusion on our Career Site.

This position will accept applications on an ongoing basis until filled.

The compensation package for this role is based on multiple factors, such as job level, responsibilities, location, and candidate experience. The base pay ranges included below are specific to the locations listed, and may not be applicable to other locations.

California : [$144,250 – Mid Range Zone 1]

Connecticut and New York: [$144,250 – $187,000]

Colorado, Illinois, Minnesota and Washington: [$144,250 – $173,250]

Nevada: [$135,500 – $187,000]

Maryland and New Jersey: [$155,750 – $187,000]

Hawaii : [$135,500 — $162,750]

This position may be eligible for a bonus incentive, health benefits, a 401K program, and other employee perks. More details about our company benefits can be found at https://shutterflyinc.com/benefits/.

This opportunity can be remote, but candidates must reside in a state in which Shutterfly is registered to do business. This includes all US states except District of Columbia, North Dakota, Mississippi, Rhode Island, Vermont, and Wyoming.