Director of Marketing
We’re looking for a strategic, hands-on marketing leader to drive growth across industrial and healthcare markets at the intersection of hardware, software, and IoT. As the Director of Marketing, you’ll own the full spectrum of marketing—strategy, product marketing, demand generation, content, brand, events, partner marketing, and sales enablement—building programs that directly fuel pipeline and revenue.
KEY RESPONSIBILITIES:
Strategy & Leadership
· Own annual/quarterly marketing plan, budget, and align tightly with Sales, Product, and Customer Success.
· Establish processes, SLAs, and dashboards.
Product Marketing
· Convert engineering advantage into market advantage: positioning, messaging, and packaging for hardware (e.g., 5G Redcap/CAT‑4 gateways, Ethernet options, CAN‑bus) and software (RFID/RTLS platforms, integrations).
· Produce customer‑ready materials: solution briefs, one‑pagers, technical overviews, reference architectures.
Demand Generation
· Build multi‑channel programs (SEO/SEM, paid social/search, email/nurture, syndication, webinars, field events) and named‑account ABM motions in Industrial and Healthcare.
· Plan and execute industry events and field marketing (e.g., healthcare IT, pathology/RTLS, industrial/construction machinery shows) with measurable ROI.
Content, Brand & Communications
· Editorial calendar spanning thought leadership (cybersecurity/RED compliance, RTLS ROI, telematics/edge AI), case studies, and customer stories.
· Manage brand standards, website, and digital experiences; coordinate PR/analyst relations.
· Social proof engine: testimonials, references, video demos, and solution walkthroughs.
Partner & Channel Marketing
· Joint value propositions, co‑branded assets, and campaigns with EHR, OEM, carrier, and systems‑integration partners.
Sales Enablement
· Equip Sales with pitch decks, ROI models, battlecards, objection handling, vertical playbooks, and proposal/RFP templates.
· Onboard new sellers; drive repeatable discovery and qualification (MEDDICC/BANT alignment with Sales).
· Marketing Operations & Analytics
QUALIFICATIONS:
· 8–12 years of progressive B2B marketing experience with hardware software or IoT / MedTech / Industrial solutions.
· Demonstrated success measurable growth across complex, multi‑stakeholder enterprise sales cycles.
· Excellent business and technical storyteller and editor; portfolio of assets (case studies, white papers, videos, web) that drove pipeline.
· Event/field marketing and partner co‑marketing experience.
· Comfortable in a hands‑on, fast‑moving, highly cross‑functional environment.
NICE TO HAVE:
· Background in healthcare IT (EHR workflows, RTLS/asset tracking) and/or industrial telematics/OEM channels.
· Experience marketing solutions with cybersecurity/compliance requirements (e.g., RED/EN 18031), and global certifications.
· Familiarity with enterprise procurement, RFPs, and value engineering/ROI modeling.
The salary range for the role is $130,000 – $150,000 per year.