Senior CRM Strategist

We are seeking a Senior CRM Strategist to lead customer lifecycle marketing. This person will design CRM and loyalty strategies that deepen customer engagement, retention, and loyalty across the automotive journey — from prospect nurturing and purchase through ownership, service, and repurchase. The strategist will collaborate with data, creative, and technology teams to deliver highly personalized, data-driven campaigns while optimizing CRM platform capabilities. Importantly, this role requires someone who can confidently manage passionate clients — knowing when to push, when to pull back, and keeping cool in moments of friction — while building trusted, productive relationships.

Core Responsibilities:

• Develop and optimize CRM & loyalty strategies aligned to client’s business objectives.
• Map and enhance customer journeys across all touchpoints (prospect → owner → service → repurchase).
• Lead omni-channel campaign design (email, SMS, push, in-app, direct mail, in-vehicle when applicable).
• Build sophisticated segmentation and targeting strategies leveraging first-party data.
• Analyze campaign performance and deliver actionable insights to clients.
• Contribute to loyalty program design and owner retention initiatives.

Client Facing:

• Ability to manage highly engaged and passionate clients.
• Skilled at reading the room, knowing when to push back and when to align.
• Remains calm, professional, and solution-oriented in moments of tension or friction.

Tools & Skills: Strong CRM platform knowledge (Braze, Salesforce, Adobe, or similar), customer segmentation, journey mapping, campaign performance analysis.

Ways of Working: Highly collaborative across creative, data, media, and technology.

AI Expectation: Leverage AI to accelerate briefs, optimize personalization, and drive efficiency.

Preferred Background: CRM/loyalty strategist with experience in automotive, mobility, or other categories with long, complex customer lifecycles.

About Us

ECCO Select is certified as a Women-owned, Minority-owned, Small Business Enterprise. We are a talent acquisition and advisory consulting company, specializing in providing people, process, and technology solutions for our clients’ needs. ECCO Select has experience in assisting our commercial and government clients successfully manage projects and programs that transform their business operations through a variety of IT solutions. We’re the talent behind the technology. To find out more about ECCO visit www.eccoselect.com.

Our Commitment

We would love to have you join our team! ECCO Select is committed to hiring and retaining a diverse workforce. ECCO Select’s policy is to provide equal opportunity to all people without regard to race, color, religion, national origin, ancestry, marital status, veteran status, age, disability, pregnancy, genetic information, citizenship status, sex, sexual orientation, gender identity or any other legally protected category.

Equal Employment Opportunity is The Law

This Organization Participates in E-Verify