D2C SEO Specialist (SKINCARE INDUSTRY)

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Beyond Border Consultants
Delhi, DELHI, India (Remote)
20000 - 50000 INR / MONTHLY
  • Software
  • FullTime
  • Applications have closed

About the Opportunity

A fast-scaling D2C beauty and skincare brand builder operating across India and Southeast Asia, we empower emerging skincare brands to dominate digital shelf space through data-driven SEO, content, and conversion-optimization strategies. Operating at the intersection of e-commerce, digital marketing, and consumer behavior, we build category-defining brand experiences that rank #1 on Google, Amazon, and Flipkart — turning niche products into market leaders. Role & Responsibilities

  • Own end-to-end SEO strategy for 5 D2C skincare brands — including technical audits, keyword mapping, content roadmaps, and SERP performance tracking.
  • Lead on-page and off-page optimization: optimize product pages, category structures, metadata, internal linking, and schema markup for Google and e-commerce platforms.
  • Collaborate with content writers and designers to produce high-intent, conversion-oriented content that ranks for commercial skincare keywords (e.g., “best acne serum for oily skin,” “anti aging cream for 30s”).
  • Run competitive gap analysis using tools like Ahrefs, SEMrush, and Helium 10 to reverse-engineer top-performing skincare competitors on Google and Amazon.
  • Track, report, and optimize organic traffic KPIs (CTR, rankings, conversions, bounce rate) with dashboards in Google Analytics 4 and Looker Studio.
  • Coordinate with e-commerce teams to implement SEO-friendly UX changes — mobile speed, product video SEO, FAQ schema, and review-rich snippets.

Skills & Qualifications

Must-Have

  • Google Search Console
  • Ahrefs
  • SEMrush
  • Google Analytics 4
  • Schema markup
  • Keyword research
  • On-page SEO
  • Technical SEO audits

Preferred

  • Amazon SEO / A9 algorithm experience
  • Flipkart SEO / Seller Central optimization
  • Skincare product category knowledge

Benefits & Culture Highlights

  • Work with breakout skincare brands scaling from ₹10Cr to ₹100Cr in ARR
  • Hybrid work model with core on-site days in Bengaluru or Mumbai
  • High-impact role — your SEO decisions directly move revenue and market share
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