Demand Generation Manager

• As Astra’s first Demand Generation Manager, you will be at the center of how we bring our payments infrastructure to market
• This is an opportunity to run integrated campaign strategy and execution in support of pipeline growth
• You will own the planning, orchestration, and performance of campaigns built to generate pipeline for the business, across LinkedIn, email, ABM, and field
• You will translate our content, events, and product launches into cohesive, cross-channel campaigns that align marketing, sales, and customer goals. Drawing on an existing library of whitepapers, ebooks, and case studies, your focus will be turning what we’ve built into demand, and creating the campaign-level assets, ad copy, nurture sequences, and social posts, that carry those campaigns to market
• As the connective tissue across teams, you will make sure campaigns are tightly integrated, well-timed, and optimized for business impact
• Campaign Strategy & Execution: Plan and run multi-channel demand campaigns, including paid social, LinkedIn, organic, email, and field, that convert Astra’s content and positioning into qualified pipeline
• Account-Based Marketing: Build and manage a tier-one target account program, coordinating account-level campaigns and personalized outreach in partnership with sales
• Campaign Operations: Help evaluate, select, and build out the marketing tools and systems we need as the function scales, including automation and reporting
• Pipeline Reporting: Track and report on marketing-sourced pipeline, conversion rates, and cost per opportunity, and use that data to prioritize where to invest next
• Content Activation: Partner with Product Marketing to turn existing whitepapers, ebooks, case studies, and partner content into campaigns that drive measurable demand
• Experimentation: Test new channels, offers, and messaging angles, and scale what works while retiring what doesn’t
• As our Demand Generation Manager, you’ll run the campaigns that connect Astra’s story to the customers who need to hear it. Every campaign, every touchpoint, and every qualified opportunity depends on reaching the right buyers with the right message at the right time
• Your work will:
• Generate the qualified pipeline that fuels Astra’s growth and gives sales a steady flow of the right opportunities
• Turn our content, launches, and events into coordinated campaigns that reach and convert high-value accounts
• Build the repeatable campaigns and programs that support Astra’s go-to-market motion

Benefits

• Remote options
• Intensely collaborative and creative environment
• Opportunity for professional growth