Brilliant Earth
(multiple states), USA
Director, Retention and Loyalty Position Overview: The Director of Retention and Loyalty will lead the development and execution of innovative, breakthrough and data-driven retention strategies to drive loyalty/retention, sales growth, and brand advocacy. This person will have a customer-first mindset, with a deep understanding of the end-to-end customer journey and will be responsible for understanding who our customer is, what drives their behavior, and how best to turn a customer into a passionate brand advocate. This role will be responsible for developing and implementing strategies around communication, loyalty, and lifecycle marketing, including welcome, trigger and post-purchase follow-ups to re-engagement campaigns, as well as cross channel retention strategies. This will include creating strategies and execution in the following channels: email, SMS, direct mail, as well as conceiving and executing a customer loyalty program. The Director of...