Tyson Foods Springdale, AR, USA
Job Details: This Senior Brand Manager - Innovation will be responsible for select Tyson Brands in the Retail segment. As such, you will be responsible for management of the business activities related to innovation for the bacon category and have total responsibility to deliver an innovation pipeline. You will develop consumer-centric long, mid, and short-term strategies, omnichannel disruptive and breakout new product innovations. This includes packaging and channel innovations, and go-to-market strategies that will deliver Net Sales and Gross Margins goals and achieve market share growth innovation and profit volume and share objectives. The role also directs the activities of innovation and consulting agencies as appropriate. You will lead, train, and influence cross functional teams’, including senior leaders from Channel Marketing, R&D, Culinary, Insights, Supply Chain, Operations, Finance and Strategy, in order to successfully drive and lead future growth. The...
Marketing / Advertising